Toronto’s entertainment hub, The Rec Room, is offering a necessary and vibrant escape from the every day with its latest campaign, Make Room for Play.
Since opening its doors four years ago, The Rec Room has solidified itself as a top entertainment destination in Toronto. The Make Room for Play campaign is a perfect extension of its brand identity, inviting everyone to step out of their routines and immerse themselves in fun.
Conceived by the creative minds at Broken Heart Love Affair and brought to life under the direction of Academy Award-winner Joachim Back, the campaign’s standout spot, Claw Game, is an imaginative and playful reminder of the venue’s promise to break the monotony.
In Claw Game, a gigantic arcade claw swoops in, pulling unsuspecting individuals from their mundane routines—whether in their apartments or grocery store aisles—and drops them into the dynamic and exciting atmosphere of an arcade. The metaphor is simple: The Rec Room is your perfect retreat from the workaday world, a place where you can break free from the daily grind and embrace a world of fun and play. Watch below:
The whimsical, metaphorical concept captures the essence of The Rec Room as a space dedicated to joy and escape, backed by the creative expertise of some of the industry’s leading talents.
It’s a fun-filled invitation for Toronto residents to add a little more play to their day—one claw at a time.
CREDITS:
BRAND: The Rec Room
- Chief Marketing Officer: Sara Moore
- Vice-President, Consumer Marketing: Vanessa Porter
- Marketing Director: Jocelyn Young
- Executive Director, Creative: Mike Lucas
AGENCY: Broken Heart Love Affair
- Chief Creative Officers, Partners: Denise Rossetto, Todd Mackie, Carlos Moreno, Jay Chaney
- Senior Vice-President, Strategy: Kristy Pleckaitis
- Creative Directors: Mike Morelli, Marty Hoefkes
- Art Director: Mike Morelli
- Copywriter: Marty Hoefkes
- Vice-President, Client Success: Amy Greenspoon
- Account Supervisor: Sydney Golden
- Senior Vice-President, Executive Producer: Erica Metcalfe
PRODUCTION COMPANY: Partners Film Company
- Executive Producers: Gigi Realini, Aerin Barnes
- Director: Joachim Back
- Director of Photography: John Houtman
- Line Producer: Tom Martin
- Casting Company: Groundglass Casting
- Casting Director: Andrew Deiters
EDIT: Outsider Editorial
- Executive Producer: Kayan Choi
- Editor: Chris Murphy
- Assistant Editor: Ilya Sarossy
VFX: The Vanity
- Visual Effects Artist: Naveen Srivastava
- Executive Producers: Stephanie Pennington, Kayla Baxter
- Colorist and Visual Effects: Andrew Exworth
- Visual Effects Team: Josh Clifton, Susana Sierra, Sam Andrews
AUDIO: Circonflex
- Music Composer, Audio Director: Paul Etienne-Cote, Loukas Perreault
- Executive Producer: Houng Ngui
- Mix and Sound Design: Craig Murdock, Sydney Galbraith
MEDIA: PHD
- CP, Client Business Lead: Warren Ravinsky
REELated:
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
