Have you ever said, “I wouldn’t date him/her if they were the last person on earth?”
Now Tinder, the popular dating app (I may or may not have used) allows you to answer the question in their new end-of-the-world micro series.
As if dating today on an app wasn’t terrifying enough already.
Called, Swipe Night, the interactive series, which probably takes its cue from Black Mirror’s Emmy-winning episode, Bandersnatch, allows users to make choices about how they’d spend the last few hours of their lives.
Tbh, I did misread the title at first, especially associated with Tinder, as Swap Night.
Shot in portrait mode, the story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next. And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends.
The series, which will drop a new episode every Sunday night, follows a group of friends played by Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor, led by none other than you.
As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back. Watch the trailer below:
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“Seven years ago, Tinder revolutionized the way we meet with the invention of its Swipe feature. Now, with Swipe Night, we’re proud to be pushing the envelope again, by letting people connect in ways they can’t anywhere else. The level of innovation, interactivity and immersiveness in the Swipe Night adventure is unprecedented in the dating space, and we’re excited to continue experimenting with new ways to connect on the Tinder app,” said CEO Elie Seidman.
The project comes from director Karena Evans (several Drake music videos), writers Nicole Delaney (Big Mouth) and Brandon Zuck (Insecure).
Now that half of Tinder members are Gen Z (18-25), the company feels it has built an entire experience that speaks their language.
“More than half of Tinder members are Gen Z, and we want to meet the needs of our ever-evolving community,” added Ravi Mehta, Tinder’s Chief Product Officer. “We know Gen Z speaks in content, so we intentionally built an experience that is native to how they interact. Dating is all about connection and conversation, and Swipe Night felt like a way to take that to the next level. Our hope is that it will encourage new, organic conversations based on a shared content experience.”
The series launches Sunday at 6 p.m. in users’ respective time zones. Tinder will release four episodes, each about five minutes long, every Sunday this month.
And remember it’s called Swipe Night. Not Swap Night. That would be an entirely different conversation starter on the app.
Contact Colin Costello at email@example.com.