The comedy roast returns as snacking legend Mr. Peanut finds himself in the hot seat during the Planters “Made To Be Roasted” big game commercial.
Comedienne Natasha Leggero joins Roastmaster General Jeff Ross and a panel of hilarious comedians as they pull out all the stops to roast Mr. Peanut. True to tradition, Mr. Peanut will take his turn at the podium, busting out of his shell with a few zingers of his own.
Leggero and Ross are joined by fellow comics Frank Castillo, Atsuko Okatsuka, Yamaneika Saunders, David Lucas, and Sarah Tiana in the ad produced by VaynerMedia, scheduled to air during the third quarter of the big game on Sunday. Toss back your favorite Planters Dry Roasted Peanuts and watch:
REELated:
“There are moments in a career where you get to work with your heroes,” said comedian Natasha Leggero. “I was so honored to dig into his 106-year history of Mr. Peanut and get under his shell.”
“To roast Mr. Peanut, we knew it required the scale and excitement of a proper roast, complete with a live band, hungry crowd, and laugh-out-loud talent,” said Rafik Lawendy, head of marketing, Planters “While you entertain with delicious peanuts at your at-home viewing party, we’ll provide the nutty entertainment.”
Fans of nutritious and satisfying Planters Dry Roasted Peanuts can get in on the fun by posting their own roast of Mr. Peanut at PlantersMadeToBeRoasted.com. Catch all the jokes on game day with #MadetobeRoastedContest on Facebook, TikTok, Twitter and Instagram.
The nuttiest wisecracks can’t be contained to 30 seconds, so the brand will unleash a must-see, full-length comedy special “The Roast of MR. PEANUT” streaming on Sunday, Feb. 12 at PlantersMadeToBeRoasted.com. The Super Bowl, featuring The Philadelphia Eagles vs. The Kansas City Chiefs, will kick off Sunday, February 12 at 6:30 EST/5:30 CST/3:30 PST.
CREDITS:
CLIENT: Planters
- Rafik Lawendy Head of Marketing, Snack Nuts
- Patrick Horbas Assistant Director of Marketing Planters
- Robbie Koons Brand Manager Marketing Planters
AGENCY: VaynerMedia
- Rob Lenois Chief Creative Officer
- Nick Miaritis EVP
- Wanda Pogue Chief Strategy Officer
- Bruce Andreini SVP,
- Director of Integrated Production
- Katherine O’Brien Group Creative Director
- Jackie Blaze Group Creative Director
- Lauren Dinsdale Senior Agency Producer
- Connor Bryant SVP
- Ryan Martin VP, Group Account Director
- Morgan Mills Account Director
- Lindsey Johnson Senior Account Executive
- Jaymie Lipman VP Director of Business Affairs
- Alisha VollKommer Associate Creative Director
- Hannah Rand Associate Creative Director
- Danielle Waterman Senior Creator
- Anthony Martinez Creator
- Austin Haden Creator
- Hannah Williams Creator
- Tyler Schaper Project Manager
- Tyler Landau Strategy Director
- Isabella Mangan Senior Strategist
- Christie Battista Post Content Strategist
- Harrison Blankenship Associate Director,
- Media Angelina Yang Manager, Media
- Keshav Basavapatna Senior Analyst,
- Media Ryan Chiang Media Analyst
- Stephanie Montas Media Analyst
- Alyssa Sharpe Media Analyst
- Kayla Dixon Production Coordinator
LIVE ACTION: Caviar, LA
- Tova Dann Executive Producer
- Michael Sagol Executive Producer
- Kim Dellara Executive Producer + Partner Cat
- Craven-Griffiths Head of Production
- Michelle Currinder Line Producer
- Damian Acevedo DP
- Maxwell Orgell Production Designer
POST: EVA Nosidam, NY
- Maya Brewster-Dorian Chief Production Officer
- Laura Shea Executive Producer
- Dan Veet Senior Producer
- Jeremiah Shuff Senior Editor
- Laura Hoffenberg Editor
- Sydney Cannuscio Assistant Editor
- Jes Pappalardo Post Coordinator
- Heath Raymond (Rare Medium)Color Producer
- Fergus McCall (Rare Medium) Colorist
- TJ Dumser Sound Audio Mix
- TJ Dumser Audio Engineer
VFX: Mathematic Paris & LA
- Rebecca Rice Executive Producer
- Hadi Dahrouge Executive Producer
- Alan Portillo Moro VFX Producer
- Spencer Patzman VFX Producer
- Bertrand Avril VFX Supervisor
- Dan Karp VFX Supervisor
- Arnaud Richir CG Supervisor
- Fred Brandon Flame Artist
- Cyril Martin Lead Animator
- Florent Gayot Animator
- Maxime Brochet Animator
- Jeremie Vidal Madjar Animator
- Christophe Mauceri Animator
- Orlane Brouillet Lookdev / Lighting
- Adrien Delecroix Lead Matchmove
- Eva Clerc Matchmove
- Gabriel Kerlidou Lead Compositor
- Charly Saujot Compositor
- Laurent Launes Compositor
MUSIC
James Poyser Composer
PR: ICF NEXT
MEDIA: PHD
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