Taylor Swift’s latest concert film, The Eras Tour (Taylor’s Version), has made history as the No. 1 music film ever on Disney+. The 3.5-hour extravaganza garnered an impressive 4.6 million views and accumulated a staggering 16.2 million hours of watch time on the streaming platform during its opening weekend.
Exclusive to the streamer, the concert film offers fans a unique opportunity to experience Swift’s electrifying performances, including songs previously only heard at live concerts. Viewers were treated to new renditions of beloved tracks like Cardigan, along with four additional acoustic performances: Maroon, Death by a Thousand Cuts, You Are in Love, and I Can See You.
Taylor Swift | The Eras Tour originally grossed nearly $262 million worldwide at the global box office, cementing Swift’s status as a powerhouse in the music industry. Its debut on Disney+ further solidifies the streaming platform’s reputation for hosting major cultural events, joining the ranks of other iconic releases like Elton John: Farewell from Dodger Stadium, Black Is King: A Film by Beyoncé, and The Beatles: Get Back.
REELated:
To celebrate the premiere of Taylor Swift | The Eras Tour (Taylor’s Version), Disney+ curated a special Taylor Swift takeover, featuring themed titles on the platform’s homepage inspired by each of Swift’s eras. This immersive experience added to the excitement surrounding the highly anticipated concert film, showcasing Swift’s enduring impact on pop culture.
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