Kara Buckner returns to Fallon to manage the agency and lead strategy as managing director and chief strategy officer.
Appointed by CEO Rocky Novak, Buckner will help define and implement a modern, strategic vision for the agency.
As managing director of the Minneapolis office, Buckner will report to Novak working closely to evolve the organization, elevate its account strategy, and engineer strategic capabilities that drive breakthrough work and growth for the agency’s clients. She will have direct oversight of the account management and strategy departments, helping drive strategic and operational excellence across the agency.
“Kara is a world-class strategist, brand builder, and trusted client partner who knows how to motivate people and inspire powerful ideas,” said Novak. “She’s a force of nature, and I’m thrilled to have her infectious energy and smarts back at the agency.”
Buckner began her career at Fallon in 1997 in account management, resulting in an Emmy for best commercial, multiple Effie awards, and recognition as one of Ad Age’s 30 under 30.
During her first stint at the agency, Buckner has helped shape some of the world’s most iconic brands. Her client list included Nordstrom, PBS, and United Airlines. Since leaving the agency in 2010, she’s started her own consulting business and conducted projects and pitches for brands such as Nestle Purina, Tempur-Pedic, Google, Twinkies, and Target.
Since that time, she has successfully launched several startup businesses including her own consulting practice where she worked on corporate strategic initiatives, mined consumer insights, conducted qualitative research, and supported agency business acquisition pitches.
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“Fallon is a creativity company, but we’re in the humanity business,” said Buckner. “When we identify the most poignant insights, lock arms with our clients in partnership, and embolden our people to push the limits of creativity, we can deliver real, meaningful value to consumers and change the destiny of a brand.”
Buckner starts in this new role beginning Monday, July 22.
Reel 360 wishes Kara all the best.