BUNTIN brings a touch of Olympic flair to everyday life in their latest campaign for longtime brand partner Tennessee Education Lottery, highlighting how regular folks can score big in time for the organization’s 20th Anniversary.
Since its inception, the Tennessee Education Lottery has provided more than 2 million scholarships and grants for students. Along the way, BUNTIN has created award-winning, memorable campaigns to support this important work, drawing attention through the tongue-in-cheek humor that sets the campaigns apart.
The latest ads humorously feature “athletes” like a sprinter, hammer thrower, deadlifter, and swimmer, showcasing their intense determination as they tackle mundane chores. Instead of celebrating with Olympic medals, these everyday champions enjoy their victories with a lottery win. Watch the campaign below:
REELated:
When speaking about the Tennessee Education Lottery’s anniversary, Rebecca Paul, Lottery president and CEO, remarked, “In just over 20 years, the Tennessee Education Lottery has raised more than $7.5 billion for education programs that have opened doors of opportunity and created a brighter future for students in the state.”
Paul also highlighted the success of the recent campaign, stating, “So many things have contributed to our success during the past two decades, including effective advertising such as this timely and entertaining Olympic-themed campaign created by BUNTIN.”
The partnership between the Tennessee Education Lottery and BUNTIN has resulted in multiple top awards including a Judge’s Choice and Gold ADDY Awards for the recent “625” spot.
CREDITS:
BRAND: Tennessee Education Lottery
AGENCY: BUNTIN
- Dave Damman, EVP/Managing Director, Chief Creative Officer
- Ray Reed, EVP/Executive Creative Director / Creative Lead
- Maddie Gosson, Art Director
- Danielle Keenan, VP, Director of Content Production
- Grace Jones, Associate Brand Director / Sr. Brand Lead
- Mckenzie Reagan, Sr. Brand Manager
PRODUCTION: 8th Street Productions
Jon Nowak, Director
EDIT/POST: Open Water Post
Andy Peters, Editor
- Joe Randall, Post Supervisor
- Crooked Hat, Color
- Jimmy Cadenas, Colorist
AUDIO: Npall Studios
MUSIC: Warner Chappell
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