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Ford celebrates moms and first responders
  • REEL NEW YORK

Ford celebrates moms and first responders

By Colin Costello May 13, 2026
What’s the least expected delivery room imaginable? For thousands of families every year, it’s the back of an ambulance. That emotional reality sat at the center of Ford Mo...
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Mazda debuts Hollywood-esque campaign during Oscars
  • Academy Awards

Mazda debuts Hollywood-esque campaign during Oscars

By Reel 360 Mar 17, 2026
Mazda is leaning all the way into storytelling for the launch of its 2026 CX-5, unveiling a cinematic, five-film campaign during the Oscars broadcast that reads like a mini stu...
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WPP merges Wunderman Thompson and VMLY&R
  • REEL BUSINESS

WPP merges Wunderman Thompson and VMLY&R

By Reel 360 Oct 18, 2023
WPP has announced a significant development in its services by merging two of its prominent agencies, Wunderman Thompson and VMLY&R. The newly formed entity will be known a...
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WPP announces plans to exit Russia
  • War in Ukraine

WPP announces plans to exit Russia

By Reel 360 Mar 4, 2022
Today, WPP announced that it discontinuing its operations in Russia due to Vladimir Putin’s decision to invade Ukraine, which has created a humanitarian crisis in Europe. ...
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Cannes Lions: WPP named Most Creative Company
  • CANNES LIONS

Cannes Lions: WPP named Most Creative Company

By Reel 360 Jun 25, 2021
WPP was today named the most creative company of the year at the Cannes Lions International Festival of Creativity.  WPP agencies collected a total of 190 Lions, including ...
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WPP to combine Grey and AKQA. End of the Grey name
  • REEL MOVES/NEW YORK

WPP to combine Grey and AKQA. End of the Grey name

By Reel 360 Nov 11, 2020
There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogi...
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Keith Cartwright opens WPP-backed agency
  • REEL MOVES/LA

Keith Cartwright opens WPP-backed agency

By Reel 360 Jun 3, 2020
Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a new agency designed to work with brands who w...
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Ogilvy’s John Seifert to step down
  • BREAKING NEWS

Ogilvy’s John Seifert to step down

By Reel 360 Apr 28, 2020
He is the only CEO to have worked with all of Ogilvy's previous chairmen, including founder David Ogilvy. Now, after 41 years, current CEO John Seifert has announced that he ...
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Layoffs and furloughs hit the advertising industry
  • National

Layoffs and furloughs hit the advertising industry

By Reel 360 Apr 17, 2020
While it has been expected and discussed for some time with the economy rattled due to the spread of the novel coronavirus COVID-19, the advertising industry has finally begun ...
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