Barkley will be responsible for brand strategy, integrated creative campaign development, digital/social strategy and content, media strategy and planning.
Barkley is also tasked with amplifying Taco John’s new brand persona work (developed by AWC), and partnering with Taco John’s franchisees to improve the guest experience.
The pioneering 50-year-old QSR brand is the inventor of the ubiquitous ‘Taco Tuesday’. Headquartered in Cheyenne, WY, it’s one of the largest franchisors and operators of Mexican quick-service restaurants in the U.S with nearly 400 restaurants across 23 states.
“Taco John’s is an iconic brand with a fiercely loyal fan base. We’re excited to leverage our deep restaurant expertise and understanding of modern consumers to build on that and connect with new guests. Our research on modern consumers tells us that millennial parents’ use of quick-service Mexican food offers tremendous growth potential for the Taco John’s brand,” said Jason Parks, chief growth officer at Barkley.
“Barkley has a history of building long-term growth stories in the restaurant space, and reinvigorating legacy brands by connecting emotionally with modern consumers.
That combined with a new strategic plan, our ‘Bigger. Bolder. Better.’ brand persona, several new menu innovations, and a fresh new store design – we’re excited to partner with Barkley and build a strong foundation for the next 50 years for the Taco John’s brand,” said Alan Wright, Taco John’s vice president for marketing.
The agency’s first work for the brand will drop in September.