Postmates partners with Mother for 360 campaign


According to Postmates, “The best way to enjoy sushi is on a bed of bed. Postmate it.”

They had me at bed.

Postmates, the leader in on-demand anything, announced it has selected independent Los Angeles agency Mother as its new creative AOR.

In conjunction with this announcement, the service is also unveiling the first wave of a new national brand marketing campaign that captures how Postmates is now a way of life. Mother LA will unveil the extended 360 brand campaign in a range of additional channels later this spring.

“We often hear from our customers that the ability to Postmate whatever they want makes them feel like they’ve acquired a new superpower,” said Eric Edge, Senior Vice President of Brand and Communications.

He added, “With our creative partners at Mother LA, we were able to take these unique consumer insights and pair them with our lifestyle brand to come up with an entirely new campaign that bridges food and technology while showcasing how Postmates has become a verb in pop culture.”

This new campaign was born from real customer insights that bridge the customer experience with the power of food.

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In creating the campaign, Postmates and Mother LA developed an approach that celebrates the full spectrum of modern life and all the amazing ways cooking with Postmates makes life more magical.

The campaign launches with bespoke OOH executions that are tailored to specific local insights, right down to the street they appear on.

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Blank ad billboard space in Manhattan
Advertising Billboard Space in Manhattan New York

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“Postmates is a category defining brand with a proven track record of great creativity,” said Romain Naegelen, Managing Director, Mother Los Angeles. “We have a shared belief in the power of creativity to transform a business which we can feel every day in our partnership with the Postmates team. We’re honored to be a part of what I believe will be one of their most important phases of growth.”

Spanning OOH billboards, bus shelters, wild postings, and wall murals, the first phase of the campaign can be seen in key markets including Los Angeles, New York, and Miami. Noble People handle media planning and buying.

Source: Postmates