Taco Bell makes Adam DeVine’s dream come true

Most dreams take focus, sweat and a lot of hard work. Other dreams include hot, fresh Quesaritos and Chalupas delivered fast, right to the front door.

Taco Bell aficionados have been pining (especially late night) for delivery for years and now it’s coming true.

Taco Bell has announced nationwide delivery, available via Grubhub, and it’s hired comic actor Adam DeVine (Pitch Perfect, Workaholics) to help deliver (see what we did there?) the message.

Now, the QSR Mexican restaurant has integrated its point-of-sale system directly into the Grubhub app, which means pickup is actually timed to the moment an order is ready, helping Bean Burritos, Crunchwrap Supremes and other items make it to the doorstep hot and fresh.

Grubhub is also bringing more drivers to areas with Taco Bell restaurants. Take a look at the spot below directed comically by Hungryman vet Bryan Buckley.

The funny campaign, titled “The Go Getters,” finds people at the tops of their professions stating what their dreams are. Like the mountain climber who dreams of getting to higher peaks, a dancer who dreams of expressing innermost passion, or a scientist who wants to develop robots so people have better lives.

DeVine, on the other hand, simply aspires to have his Taco Bell order delivered. The action goes back and forth between inspirational people and DeVine’s “taco-related” dreams, until his is fulfilled by a Grubhub delivery guy handing him his order at his door.

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“We’ve been working towards the moment of nationwide Taco Bell delivery since we first announced our partnership with Yum! Brands last year, and we’re excited that it is now a reality,” said Seth Priebatsch, Head of Enterprise Restaurants, Grubhub. “Diners can now order delivery from thousands of Taco Bell locations across the country, granting access to famous classics like Cheesy Gordita Crunch and Nacho Fries – when they want it, where they want it – more convenient than ever.”

Fans looking to enjoy their favorite menu items at home can jump onto tacobell.com and plug in their zip code before being directed to Grubhub, or go directly to the Grubhub app to place their order at the nearest restaurant with delivery available.

Yum! Brands and Grubhub was announced in 2018, to accelerate online ordering for pickup and delivery. The unique partnership continues to flourish as Taco Bell expands its nationwide footprint and Grubhub enters new markets, giving fans access to their favorite food items and delivering them straight to their door.

 
Credits
Client: Taco Bell
   Global Chief Brand Officer Marisa Thalberg
   Senior Vice President of Advertising and Brand Engagement Tracee Larocca
   Director of Advertising Ashley Prollamante
   Manager, Advertising Michelle Prieve
   Account Executive, Brand Experience Kristen Powell
   Food Consultant Carolyn Avelino