Taco Bell makes Adam DeVine’s dream come true


Most dreams take focus, sweat and a lot of hard work. Other dreams include hot, fresh Quesaritos and Chalupas delivered fast, right to the front door.

Taco Bell aficionados have been pining (especially late night) for delivery for years and now it’s coming true.

Taco Bell has announced nationwide delivery, available via Grubhub, and it’s hired comic actor Adam DeVine (Pitch Perfect, Workaholics) to help deliver (see what we did there?) the message.

Now, the QSR Mexican restaurant has integrated its point-of-sale system directly into the Grubhub app, which means pickup is actually timed to the moment an order is ready, helping Bean Burritos, Crunchwrap Supremes and other items make it to the doorstep hot and fresh.

Grubhub is also bringing more drivers to areas with Taco Bell restaurants. Take a look at the spot below directed comically by Hungryman vet Bryan Buckley.

The funny campaign, titled “The Go Getters,” finds people at the tops of their professions stating what their dreams are. Like the mountain climber who dreams of getting to higher peaks, a dancer who dreams of expressing innermost passion, or a scientist who wants to develop robots so people have better lives.

DeVine, on the other hand, simply aspires to have his Taco Bell order delivered. The action goes back and forth between inspirational people and DeVine’s “taco-related” dreams, until his is fulfilled by a Grubhub delivery guy handing him his order at his door.

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“We’ve been working towards the moment of nationwide Taco Bell delivery since we first announced our partnership with Yum! Brands last year, and we’re excited that it is now a reality,” said Seth Priebatsch, Head of Enterprise Restaurants, Grubhub. “Diners can now order delivery from thousands of Taco Bell locations across the country, granting access to famous classics like Cheesy Gordita Crunch and Nacho Fries – when they want it, where they want it – more convenient than ever.”

Fans looking to enjoy their favorite menu items at home can jump onto tacobell.com and plug in their zip code before being directed to Grubhub, or go directly to the Grubhub app to place their order at the nearest restaurant with delivery available.

Yum! Brands and Grubhub was announced in 2018, to accelerate online ordering for pickup and delivery. The unique partnership continues to flourish as Taco Bell expands its nationwide footprint and Grubhub enters new markets, giving fans access to their favorite food items and delivering them straight to their door.

Client: Taco Bell
   Global Chief Brand Officer Marisa Thalberg
   Senior Vice President of Advertising and Brand Engagement Tracee Larocca
   Director of Advertising Ashley Prollamante
   Manager, Advertising Michelle Prieve
   Account Executive, Brand Experience Kristen Powell
   Food Consultant Carolyn Avelino

Agency: Deutsch
   Chief Creative Officer, North America: Pete Favat
   Chief Creative Officer, Los Angeles: Brett Craig
   Creative Director: Rich Ford
   Creative Director: Ken Slater
   Jr. Copywriter: Ryan Schade
   Jr.Art Director: Micah Wilkes
   Head of Design: Adhemas Batista
   Sr. Designer: Joo Woo
   Sr. Digital Designer: Jun Ikeya
   Head of Production: Diego de la Maza
   Executive Integrated Producer: Paul Roy
   Sr. Integrated Producer: Ali Issari
   Music Director: Eryk Rich
   Music Supervisor: Chase Butters
   Music Producer: Dez Davis
   Group Account Director: Matt Matzen
   Group Account Director: Katie Klages
   Account Supervisor: Chelle Toulouse
   Account Executive: Eddy Perezic
   Head of Strategy: Kelsey Hodgkin
   Strategy Director: Armando Potter
   Director of Integrated Business Affairs: Gabriela Farias
   Executive Business Affairs Manager: Ken Rongey
   Director or Broadcast Traffic: Carie Bonillo
   Broadcast Traffic Manager: Anna Brito
   Broadcast Traffic Manager: Ana Barraza

Production Company: Hungryman
   Director: Bryan Buckley
   Executive Producer: Mino Jarjoura
   Executive Producer/Director of Sales: Dan Duffy
   Line Producer: Matt Lefebvre

Editorial Company: Cartel
   Editor: Andy McGraw
   Assistant Editor: Scott Beatty
   Executive Producer/Partner: Lauren Bleiweiss
   Head of Production: Meagen Carroll
   Producer: Brady Fiero

Post/VFX + Finishing: The Mill
   CCO: Phil Crowe
   VFX Supervisor: Steve Cokonis
   Compositor: Adam Lambert
   Senior Colorist: Adam Scott
   Executive Producer (VFX/finishing): Anastasia von Rahl
   Executive Producer (color): Linda Jackson
   Sr. Producer (VFX/finishing): Erin Hicke
   Producer (color): Liza Kerlin
   Associate Producer (VFX/finishing): Vanessa Yee

Post/Animation: Method
   Design Creative Director: Gosha Kuznetsov
   Sr. Creative Director/VFX Supervisor: Ben Walsh
   Sr. Flame Artist: Chris Bankoff
   Sr. Executive Producer and VP Commercials VFX: Stephanie Gilgar
   Sr. Executive Producer/Business Development: Alaina Zanotti
   VFX Coordinator: Josephin Peichl

Licensed/Composed Music, Credits and Track Info:
   Track: TacoBell_GoGetters_JWS-7b-Mastered
   Performed by: John Snyder
   Composed by: John Snyder
   Courtesy of: Yessian Music
   By Arrangement with: John Snyder
   Publisher: Y2 Publishing
   Yessian Music
   Master: Y2 Publishing
   Yessian Music

Audio Post Company: Lime
   Mixer: Mark Meyuhas
   Assistant Mixer: Peter Lapinski
   Executive Producer: Susie Boyajan

Source: Taco Bell