Taco Bell taps Oscar winner Stromberg to helm new spot

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Taco Bell has always created elevated and sophisticated work for its most premium value products, and so for the return of the limited time $1 Double Stacked Tacos, the brand leaned into another surreal, magical creative concept.


AOR Deutsch tapped into Oscar-winning RSA Films director and special effects artist, Robert Stromberg (known for his work on Avatar, Alice In Wonderland, and Maleficent) to craft a surreal magical circus world of the Double Stacked Tacos casting real circus performers, aerialist, and fire breathers.

The feature also debuts the tagline ‘Value That Never Ceases to Amaze,’ which will also be featured in an upcoming spot in the new year for the $5 Chalupa Box. 

ALSO READ: Deutsch gets taco lovers ready for reBELLution

CREDITS:

CLIENT: Taco Bell

  • SVP, ADVERTISING AND BRAND ENGAGEMENT: Tracee Larocca
  • DIRECTOR OF ADVERTISING: Ashley Prollamante
  • MANAGER, BRAND EXPERIENCE: Amanda Barbosa
  • ASSOCIATE MANAGER, BRAND EXPERIENCE: Emma Cartwright
  • FOOD CONSULTANT: Lois Carson
AGENCY: Deutsch
  • CHIEF CREATIVE OFFICER, LOS ANGELES: Brett Craig
  • ASSOCIATE CREATIVE DIRECTOR: Daniel Chen
  • ASSOCIATE CREATIVE DIRECTOR: Mikey Sison
  • ART DIRECTOR: Micah Wilkes
  • COPYWRITER: Ryan Schade
  • ART DIRECTOR: Elora Clement
  • COPYWRITER: Jagger Moore
PRODUCTION:
  • HEAD OF PRODUCTION: Diego de la Maza
  • EXECUTIVE INTEGRATED PRODUCER: Paul Roy
  • SENIOR INTEGRATED PRODUCER: Jamie Gartner
  • SENIOR MUSIC SUPERVISOR: Chase Butters
  • MUSIC SUPERVISOR: Dez Davis
DIGITAL PRODUCTION
  • EXECUTIVE INTEGRATED PRODUCER, DIGITAL: Laura Tron
  • SENIOR INTEGRATED PRODUCER, DIGITAL: Ariel Theraube
  • ASSOCIATE INTEGRATED PRODUCER, DIGITAL: Kemi Adeniji
DESIGN
  • DESIGN DIRECTOR: Jean-Lou Renoux
  • DESIGNER: Ayla Kim
ACCOUNT MANAGEMENT
  • GROUP ACCOUNT DIRECTOR: Matt Matzen
  • ACCOUNT DIRECTOR: Kelly Childers
  • ACCOUNT SUPERVISOR: Katie Henerikson
  • SR. ACCOUNT EXECUTIVE: Eddy Perezic
  • ASSISTANT ACCOUNT EXECUTIVE: Maggie Corleto
BUSINESS AFFAIRS/TRAFFIC
  • DIRECTOR OF INTEGRATED BUSINESS AFFAIRS: Gabriela Farias
  • EXECUTIVE BUSINESS AFFAIRS MANAGER: Ken Rongey
  • DIRECTOR OF BROADCAST TRAFFIC: Carie Bonillo
  • EXECUTIVE BROADCAST TRAFFIC MANAGER: Courtney Tylka
  • SENIOR BROADCAST TRAFFIC MANAGER: Ana Barraza
ACCOUNT PLANNING
  • EVP, HEAD OF STRATEGY: Kelsey Hodgkin
  • ASSOCIATE STRATEGY DIRECTOR: Rebecca Chein
EXECUTIVES
  • CEO, NORTH AMERICA: Mike Sheldon
  • CHIEF CREATIVE OFFICER, NORTH AMERICA: Pete Favat
  • PRESIDENT, LOS ANGELES: Kim Getty
PRODUCTION COMPANY: RSA Films
  • DIRECTOR: Robert Stromberg
  • MANAGING DIRECTOR: David Mitchell
  • HOP: Elicia Laport
  • EXECUTIVE PRODUCER: Buddy Brakha
  • PRODUCER: Morna Ciraki
  • PRODUCTION SUPERVISOR: Carmen Quiros
  • PRODUCTION SERVICE COMPANY / POLAND: 24/7 Radioaktive
  • EXECUTIVE PRODUCER: Gordon Mackinnon
  • EXECUTIVE PRODUCER: Luna Llados
  • PRODUCER: Bartek Rainski
  • PRODUCTION MANAGER: Marek Ciechalski

EDIT: Whitehouse/Steelhead

  • EDITOR: Matthew Wood
  • ASSISTANT EDITOR: Marco Rosas
  • EXECUTIVE PRODUCER: Joanna Manning
  • PRODUCER: Lynne Mannino

POST (COLOR/VFX/FINISHING): ALT

  • LEAD FLAME ARTIST: Jan Cilliers
  • EXECUTIVE PRODUCER: Chris Fieldhouse
  • POST FACILITY: C03
  • PRODUCER: Gabriel Wakeman
  • COLORIST: Stefan Sonnenfeld

AUDIO / SOUND DESIGN: Lime Studios

  • AUDIO MIXER: Matt Miller
  • ASSISTANT MIXER: Ian Connie
  • EXECUTIVE PRODUCER: Susie Boyajan

SOURCE: The Drum

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