Award-winning music agency Syn has contributed music to CNN’s moving new message of gratitude to the essential men and women who selflessly and courageously help others in need despite potential personal risk.
The first tribute film, “Thank You,” features moving still images of healthcare’s first responders who are compassionately and tirelessly confronting the realities of the COVID-19 global pandemic. Watch the :30-second spot below:
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Syn’s creative director Nick Wood re-arranged an existing CNN theme featuring piano by Los Angeles-based John Jones accompanied by strings that were originally orchestrated by Todd Hayen.
Together, Syn’s international team crafted a befitting track to support the film’s powerful imagery. Collaborating remotely with CNN in Atlanta and Compadre in Los Angeles the project was produced for air in just a few days.
CREDITS:
CLIENT: CNN
- Executive VP and Chief Marketing Officer CNN Worldwide: Allison Gollust
- Senior Vice President Creative Marketing; Rick Lewchuk
- Vice President Creative Marketing: Whit Friese
- Creative Director/Digital Marketing: Yonathan Gebreyes
- Creative Director of Production: Ned ReidSr.
- Director of Production: Matt BarnettSr.
- Production Manager: Laura Scott
- Production Resource Manager: Denise Patierno
- Senior Designer: Jobel José-Bombase
DESIGN STUDIO: Compadre
- Partner/Co-Owner: Robert Blatchford
- Partner/Co-Owner: Chuck Carey
- ECD: Curtis Doss
- Director of Strategy and Writing/Creative: Mika Saulitis
- HOP: Jessica Scharer
- Producer: Brent Lang
- Editor: Dan Lee
- Graphics: Dave Drage
MUSIC: Syn
- Music Producer: Nick Wood
- Piano: John Jones
- Orchestrator: Todd Hayen
- Mix Engineer: Takashi Akaku
- Production assistant: Mathieu Kranich
SOURCE: Syn
