Stuffed Puffs, the chocolate-filled marshmallow brand, has debuted the launch of its first-ever integrated national TV ad campaign, “Fluffing Delicious”. The campaign will run across broadcast, digital and social channels throughout the 2021 summer season.
Parents shamelessly know that kids can sometimes make life endlessly more complicated, but thanks to Stuffed Puffs at least s’mores can make life just a little easier (and sweeter).
“It only makes sense to have our first national commercial around a campfire since that’s where the idea of Stuffed Puffs was born,” says Michael Tierney, CEO and Founder of Stuffed Puffs.
Directed by Max Sherman and produced by Anonymous Content, “Fluffing Delicious” illustrates the painfully honest truth of those family camping vacations. While these trips are filled with fun and help create cherished memories, they can also highlight the sometimes-painful realities of camping with your kids. Watch for a cameo from celebrated music producer and artist, Marshmello.
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“We’re excited to bring Stuffed Puffs to a bigger audience this season in collaboration with our partner Marshmello. We can’t wait to watch this campaign help people discover Stuffed Puffs and have the best s’more of their life,” adds Tierney.
Chocolate-filled marshmallows were introduced to the nation in 2019 and in a little over two years, the brand built its own 150,000 square feet manufacturing facility to meet the overwhelming product demand.
Now, with its first integrated national TV campaign debuting, the brand is celebrating this monumental moment by giving away 5,000 Stuffed Puffs Filled Marshmallows for FREE while supplies last.
- How to win free Stuffed Puffs: For one day only on Thursday, May 20th at 9AM PST/ 12PM EST, head over to stuffedpuffs.com/giveaway to win a physical coupon to redeem a free bag of any 8.6oz bag of Stuffed Puffs® Filled Marshmallows at available retailers nationwide, while supplies last.
The “Fluffing Delicious” campaign officially kicks off today and will broadcast nationally, including airtime during ABC’s ‘Jimmy Kimmel Live’. The campaign will continue to be amplified across digital and social platforms throughout the summer.
