New Hype Video from SToK and
performed by Lil Jon
offers personalization –
Pumping People Up
for Whatever Comes
Their Way
Consider the Reel360team hyped!
SToK, creators of cold brew coffee, has introduced the SToK Hype Experience, a personalized hype-music video that enlists Grammy Award-winning rapper and the King of Hype—Lil Jon—to get people pumped!
Fallon, creative AOR for SToK, partnered with PRETTYBIRD director fourclops and the digital storytelling crew at Particle3 to create the hyped-up interactive music video experience.
The coffee-nated SToK experience starts at stokyourself.com where you can check out Lil Jon’s exclusive hype-music video. And here is where it gets personal. That’s right, this customizable experience allows you to insert your own name and activities—curating your own personal hype-music video, whether you’re going to work or to #werrrk.
“I’ve gotten people hyped my whole career,” said Lil Jon. “It’s cool to be partnering with a brand that wants to motivate and energize folks…especially in such an epic way!” Take a look at 1:06 minute video below:
“At SToK, we never take ourselves too seriously,” said SToK Director of Marketing Lindsey Morgan. “We craft cold brew coffee that’s not only deliciously smooth but also inspires motivation to pump up the day. Lil Jon is the perfect partner for us to bring the hype!”
ALSO READ: Fallon Minneapolis names new creative leadership
“Fallon has been developing SToK’s identity as the most motivating brand out there, and what’s more motivating than your very own Lil Jon hype song?” said Fallon Executive Creative Director Patrick Figueroa. “I guarantee that once you make one, you’ll finally succeed at all of life’s tasks, from spreadsheets and feeding the cat to getting your dream job.”
Get SToK’d with the personalized hype-music video experience, available at here, and join the conversation using #stokyourself.
Somebody, please pass the SToK Cold Brew!
Credits
Client – SToK Cold Brew
President, Plant-Based Food & Beverages and Coffee Creamers & Beverages, Danone North America: Carlos Veraza
VP Consumer Engagement & Design: Dan Hamilton
Marketing Director: Lindsey Morgan
Director, Consumer Engagement: Sam Gansebom
Associate Brand Manager: Jessica Holland
Integrated Marketing Manager: Gretchen Offenhauser
Integrated Marketing Associate Manager: Emily Schell
Integrated Marketing Specialist: Marie Catallo
External Communications, Senior Manager: Nancy Fishgold
AGENCY: Fallon Minneapolis
Chief Executive Officer: Mike Buchner
Managing Director: Rocky Novak
Executive Creative Director: Patrick Figueroa
Art Director: Boris Opacic
Art Director: Matt Terrell
Copywriter: Zack Carlstrom
Designer: Matt Curtis
Head of Integrated Production: Pat Sidoti
Producer: Patrick Gantert
Sr. Business Affairs Manager: Brendan Lawrence
Director of Strategy: Julianna Simon
Group Planning Director: Chad Koehnen
Director of Digital: Greg Swan
Associate Director of Digital: Carter Jensen
Group Account Director: Jordan Hoffarber
Account Director: Suzy Langdell
PRODUCTION: Prettybird
Director: fourclops
Co-Founder/Executive Producer: Kerstin Emhoff
Vice-President/Executive Producer: Ali Brown
Executive Producer: Derek Richmond
Line Producer: Alana Mitnick
Director of Photography: Kevin Phillips
Production Designer: Chris Schmitt
Costume Designer: Haley McCune
POST PRODUCTION: Chimney
Managing Director: Filip Kiisk
Producer: Sabrina Harrison
Editor: Marcus Kullgren
Colorist: Vincent Taylor
VFX Supervisor: Petter Lindholm
2D Artists: Simon Backlund, Felix Thedeby, Petter Lindholm
3D Artists: Martin Tornestedt, Mike Townshend, Guilherme Todorov, Tulio Inoue
TEASERS POST PRODUCTION: Charm School/Volt Studios
Charm School
Director of Charm School Production: Julie Ruddy
Editor: Steven George
Producer: Patrick Gantert
Volt
Flame Artist: Pete Olson
Executive Producer: Amanda Tibbits
Producer: Kat Naden
INTERACTIVE: PRETTYBIRD/Particle3
Interactive Director: fourclops
Digital Production: Particle3
Executive Producer: Lihu Roter
Account Manager: Dania Tatanaki
Interactive Producer and UX: Gal Shaya
Digital Producer: Efrat Kariv
Lead Developer: Tal Dinovich
Front-end Developer: Denis Dariamov
IT and Security: Vadim Toptunov
Voice Synth Technology: VocaliD
CEO: Rupal Patel
VP, Research & Technology: Geoff Meltzner
VP, Engineering: James Piechota
Speech Technologist: Markus Toman
Software Developer: Stephen Rife, Eric Franzen
MUSIC and SOUND DESIGN: SisterBoss
Engineers: Dan Kramer/Dan Jensen
Executive Producer: Annie Sparrows
MUSIC and TRACK DEVELOPMENT: Storefront Music
Partner: Adam Elk
Source: SToK
