Stanley Tucci joins Diane Morgan for a hilarious chat about what San Pellegrino calls Italian Time. The new piece extends the brand’s holiday campaign, which has been serving up a hilariously refreshing reminder to slow down and savor the season. The work appears across social, YouTube, META, Roku and audio and digital platforms.
San Pellegrino U.S. is leaning hard into the idea of Italian time, and the result is one of the best ads of the year. The sparkling water brand drops a wry, wonderfully offbeat skit featuring Stanley Tucci and Diane Morgan in a laid-back mock interview celebrating the joy of doing things the Italian way. Slowly, and with sparkle.
The spot is built for social and gives Morgan free rein to interrogate Tucci, “the most famous Italian in Peekskill, New York,” on all things Italian. They cover clocks, panettone, pronunciation and preferred pasta shapes. In one moment, Morgan admits she has fifteen boxes of panettone stuffed in her spare room. When Tucci suggests she donate them, she briefly considers repurposing them as loft insulation. Watch below:
The format is low-fi and high charm, and both actors are pitch-perfect. Morgan’s irreverence bounces beautifully off Tucci’s smooth persona, delivering real laughs without crowding out the brand.
San Pellegrino keeps things subtle. A glass passed between them. A clink of bottles. Tucci’s reluctant sip and deadpan “My first liquid.” The humor and chemistry do the heavy lifting.
For marketers, it is a small masterclass in tonal confidence. Buonissimo.
REELated:
S.Pellegrino invites us to slow down Italian style for the holidays
