Fresh Produce Leader
Driscoll’s rolls out
basket of berries
On Wheels
Driscoll’s, the country’s largest produce brand based on dollar sales, tapped Solve to help spread its #BerryTogether message with an experiential activation.
Solve describes itself as, “using smart, insightful strategy to pave the way for powerful ideas that change the fortunes of brands. ”
This time, the twice-named “Ad Age’s Small Agency of the Year” helped Driscoll’s focus on the fact that berries amplify the joy of people being together, the #BerryTogether campaign included social media, OOH, and quite literally, a sampling vehicle—a Driscoll’s Berry Truck.
Resembling a giant basket of fresh berries, complete with oversized raspberries, strawberries, blackberries and blueberries atop the roof, the Driscoll’s Berry Truck drove through local communities like an ice cream truck dispensing berry parfaits and other sharable berry treats.
Source: Solve
