Snoop Dogg and Dr. Dre have stepped into a high-tech time machine for their latest venture: an ad for their gin brand, Still G.I.N. This innovative creative pairs the West Coast rap icons with AI-generated versions of Rat Pack legends Frank Sinatra and Sammy Davis Jr., blending old-school charm with modern creativity.
The ad takes place in a sophisticated cocktail bar where Snoop and Dre arrive, turning heads. Sinatra and Davis, captivated by their presence, offer to buy them a drink. When Sinatra hears the duo is drinking Still G.I.N., he orders a round for the entire bar. The spot casts Snoop and Dre as the Rat Pack of their era, celebrating the intersection of timeless style and contemporary cool.
Generative AI brings Sinatra and Davis back to life with uncanny accuracy. Collaborating with Rosewood Creative, director Dave Meyers, and AI company Metaphysic, the ad closely worked with the estates of Sinatra and Davis to ensure respectful and authentic portrayals. The result is a captivating “what-if” scenario, giving audiences a glimpse of these legendary icons sharing a moment with today’s cultural powerhouses. Watch the 1:30-minute spot below:
A 30-second version of the ad will debut during the finale of NBC’s The Voice, where Snoop Dogg is serving as a coach. This prime-time placement highlights the significance of the campaign, blending music, nostalgia, and cutting-edge technology to engage a wide audience.
The Product: Still G.I.N.
Still G.I.N. is an 85-proof bottled gin described as “clean, light, and highly mixable.” It follows the success of the duo’s earlier product, Gin & Juice by Dre and Snoop—a canned gin cocktail inspired by Snoop’s 1994 hit Gin & Juice. Both ventures reflect the rappers’ ability to expand their iconic music careers into successful entrepreneurial endeavors.
Distributed nationally by Southern Glazer’s Wine and Spirits, Still G.I.N. retails for $34.99. Alongside Dre and Snoop, the company is led by Patrick Halbert, Andrew Gill, and Rocco Milano, founders of On The Rocks Cocktails.
This campaign underscores Snoop Dogg’s knack for blending his laid-back persona with diverse business ventures, from television to advertising. By pairing with Dr. Dre and using AI to resurrect the Rat Pack, the ad stands out as a bold experiment in storytelling that bridges generations.
As the duo’s gin brand continues to grow—still as smooth and stylish as their music—this campaign proves that the spirit of innovation and reinvention is alive and well. With Snoop and Dre leading the charge, the world of advertising and spirits just got a little cooler.
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