Snickers teases “out-of- sortsness” for Super Bowl

We are less than two weeks away from the Kansas City Chiefs facing off against the San Francisco 49ers in the Super Bowl broadcast on FOX. Of course these will not be the only two teams fighting it out for a championship. Brands are paying $5.6 million per 30 seconds to win the hearts of snack and guacamole-eating fans everywhere. Snickers is the latest to offer a teaser for what is to come on the biggest entertainment stage of the year.

The three 15-second teasers, created by BBDO New York and AMV BBDO, feature people digging at a construction site talking about the modern world’s everyday annoyances that brought them there – things like selfie sticks, robocalls and social media trolls.

For whatever reason, the world is not quite itself, but as the hashtag suggests, their digging and Snickers might just fix it all. Watch below:

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“We live in a world today that feels out of sorts and we have a big idea to do something about it,” said Josh Olken, Brand Director, Snickers. “Will it work? Who knows! But I think fans will enjoy our approach to fix it all that will be revealed in the full Super Bowl LIV commercial.”

Fans will also be able to see Snickers’ plan in action next week when the brand releases a special long-form version of its Super Bowl ad on its YouTube page. The brand’s Super Bowl LIV ad will debut during the third commercial break of the first quarter on Sunday, Feb. 2, 2020, on FOX.

SOURCE: Mars Incorporated

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