Snapple today announced a multi-faceted collaboration with award-winning hip hop artist, A$AP Ferg, paying homage to its heritage and celebrating its newly renovated bottle.
Both born in New York City, A$AP Ferg and Snapple have teamed up to launch a limited-time collection of merchandise and a mini-documentary highlighting the cultural impact of corner stores in and around the city.
Snapple x A$AP Ferg merch will be sold exclusively at asnapplecornerstory.com with 100% of sales benefitting The Bodega and Small Business Group, which supports small businesses and corner stores in NYC that were negatively impacted by the pandemic.
The documentary, A Snapple Corner Story, was directed by A$AP Ferg and celebrates bodega culture through the stories of New Yorkers from all walks of life, including Dapper Dan, Bodega Bamz, Steve Rodriguez, and more.
The film shines a light on the critical role that corner stores play in the fabric of a community, and the challenges they have faced over the past 18 months; at points, operating as the lifelines of the neighborhood during the height of the pandemic.
“A native New Yorker on the pulse of music and art – A$AP Ferg was the perfect creator to collaborate with on this initiative,” said Katie Webb, Vice President, Brand Marketing, Keurig Dr Pepper. “It’s an authentic partnership that gives back to Snapple’s roots and highlights the enduring culture of New York City.”
“The chance to partner with Snapple on this film was an incredible opportunity,” said A$AP Ferg. “I’ve been a fan of Snapple all my life, and being able to give back to the community and the people who made me who I am today means everything to me.”
This collaboration is part of Snapple’s efforts to increase the brand’s relevance and meet the needs of a future generation while maintaining its equity with a loyal consumer base. Snapple recently transitioned its 16 oz bottle to 100% recycled plastic, which uses 80% less material than the original glass bottle and features a graphics refresh with a more modern logo designed to appeal to younger consumers and loyal brand fans alike.