In celebration of the new Skittles Gummies, Mars Wrigley’s Skittles will unveil the first-ever “Gummi Sanctuary” on National Gummi Day (July 15). This Sanctuary will playfully provide refuge to all squishy gummi animals – from worms and bears to sharks, fish and flamingos – and help keep them from ending up in a candy bowl…or worse.
Beginning today, SKITTLES is asking gummi fanatics to visit www.SkittlesGummiSanctuary.com and sign the “Squish the Rainbow” pledge to end the consumption of gummi animals by treating themselves to new Skittles Gummies instead, which feature the brand’s iconic round form for a delightfully soft chew.
Anyone who signs the pledge will automatically be entered for the chance to win free Skittles Gummies to satisfy their desire for delicious gummies.
On July 15, the public can virtually attend the grand opening of the Skittles Gummi Sanctuary to see how their pledge support is helping gummi animals around the country safely enjoy National Gummi Day.
Attendees will also get to explore the sanctuary’s unique lush habitats, such as the Squishy Fishy River and Yummy Gummi Worm Garden and witness beloved gummi animals live their best lives – protected and in peace.
“At Mars Wrigley, we’re always thinking of unexpected ways for people to engage with and enjoy our products,” said Fernando Rodrigues, Senior Brand Manager. “With the creation of our Gummi Sanctuary, we hope to provide better moments, more smiles and a playful way for our fans to celebrate National Gummi Day on July 15. The iconic round shape, fruity flavor and squishy, soft chew of Skittles Gummies make them unique, and the perfect go-to treat for Skittles and gummi candy fans alike.”
Skittles Gummies are available now at retailers nationwide in Original flavors of Strawberry, Green Apple, Lemon, Orange and Grape, and Skittles Wild Berry flavors, including Berry Punch, Strawberry, Melon Berry, Wild Cherry and Raspberry.
Support squishy Gummi animals by visiting SkittlesGummiSanctuary.com to sign the pledge and enter to win a free supply of SKITTLES Gummies. Don’t forget to come back on National Gummi Day (July 15) to experience the grand opening of the SKITTLES Gummi Sanctuary and see how the gummi animals are celebrating.