Kim Kardashian’s SKIMS has done it again—blending viral provocation with retail precision in the brand’s latest drop: the Ultimate Pierced Nipple Bra. Retailing at $74, the new bra builds on the buzz from the original molded-nipple bra, but adds a cheeky twist—removable, nylon-coated faux nipple piercings.
The campaign? Pure SKIMS: A model (Carolina Marie Robertson) strolls into a bar wearing the bra. That’s it. Directed by Mick Kelleher, the ad doubles down on minimalism and maximalism all at once, letting the garment and the implications do all the talking.
Kardashian teased the launch with a viral Paris street style moment, wearing a sheer black tee that sparked a frenzy over her supposed piercings. Spoiler: it was marketing. Cue a full campaign rollout under the deliciously unsubtle tagline: “Get the ooh without the ouch.” Watch below:
Made of sheen microfiber with light foam padding and a push-up cut, the bra straddles the line between NSFW and fashion-forward. In true Kardashian fashion, it’s sexy, strategic, and engineered to dominate both headlines and shopping carts.
SKIMS, once just a shapewear upstart, has officially become a cultural barometer, leveraging body politics, internet virality, and well-placed nipples to sell confidence in microfiber.
The bottom line: Sex still sells. But in Kim’s world, it comes with a click-off accessory.
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