A clever marketing campaign by AICP turned the spotlight on Vincent Van Gogh and Frida Kahlo, portraying the challenges of creating “museum-worthy ads” in two comedic short films released to promote the extended entry deadline for the AICP Awards.
The campaign underscored the importance of entering the AICP Awards by the extended deadline of March 12th. The AICP Awards consist of three competitions – The AICP Show: The Art & Technique of the Commercial, The AICP Next Awards, and the AICP Post Awards. Entries closed March 12th.
In the first film, Museum-Worthy, viewers are transported to Van Gogh’s studio, where he receives contemporary marketing-speak feedback on his iconic Starry Night from account people clad in period clothing. “The client loved the painting,” says one, “they just found it a little, um, dark.” Watch below:
Similarly, Kahlo faces critique on her Self Portrait with Monkey, with one junior client finding elements of the painting “confrontational and distracting.” Directed by O Positive’s Brian Billow, these shorts humorously illustrate the hurdles faced by artists in navigating the advertising approvals process.
The second film is called Focus Group, which humorously depicts average 19th-century folks critiquing Van Gogh’s Starry Night as “terrifying,” questioning if it was “done by a child.”
REELated:
The creative concepts and consultation for these films were provided by BBDO, led by Chris Beresford-Hill, Chief Creative Officer of the Americas, with editorial support from Cutters.
The results of each show will debut during AICP Week in New York, from June 4 to June 6, culminating in a gala celebration at The Museum of Modern Art on June 6, 2024. Winning entries will become part of the archives of The Department of Film at The Museum of Modern Art in New York, available for study and exhibition by future generations.
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