ServiceMaster Restore goes nostalgic in new campaign

(Courtesy ServiceMaster Restore)

ServiceMaster Restore has launched its National ‘Choose Your Champion’ ad campaign encouraging residential insurance agents to ‘level up’ their policyholder satisfaction by recommending ServiceMaster Restore for disaster restoration services.

For more than 65 years, ServiceMaster Restore has held strong to its core value of providing restoration services with the utmost integrity, understanding, and crisis to resolution.  Doing this, takes a battalion of ‘Champions’ working 24/7 to get every job right, every time for all clients.

Taking a creative, lighthearted approach to home restoration, the ‘Choose Your Champion’ campaign is housed as a retro video-game environment where a team of ServiceMaster ‘Champions’ play out winning scenarios across top residential damage categories that include water, fire, mold, and weather.

The campaign’s visuals and messaging bring a respectful degree of levity to the traditionally serious restoration industry by using video game jargon and imagery, while simultaneously communicating in a manner that respects the serious reality of home disasters. Watch below:


This campaign reveals a new and lighter side to the company’s traditional marketing campaign strategy, but one that remains aligned with its core values of 65 years.

‘Choose Your Champion’ is launching across the U.S. and has come to life through a fully integrated marketing strategy that includes the distribution of 100+ campaign images and other assets via top social media channels, online and web banners,  and print and digital assets. 

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