Forget haunted houses, the real horror story is the car dealership. Turo has teamed up with Sarah Michelle Gellar to turn the nightmare of car ownership into pure Halloween fun with “10 Days of Slay.” The campaign promotes Turo’s newest features — long-term rentals and a low-commitment, all-in alternative to owning a car.
In the hero short film, Gellar stars in a tongue-in-cheek horror flick that reimagines the dealership as a scream-worthy trap of hidden fees and paperwork, before she makes her final-girl escape with Turo. The spot delivers classic Gellar energy: sharp, self-aware, and a little twisted. “Car ownership can feel like a never-ending horror movie,” Gellar jokes. “Turo gives you the freedom to skip the scary parts.” Watch below:
“People are tired of the stress that comes with owning a car,” said Ericka Ames, Turo’s Creative Director. “This campaign taps into that feeling — and who better to slay that monster than Sarah Michelle Gellar?”
The campaign, created by SixTwentySix and directed by Nolan Goff, also invites fans to join the slay: ten winners will score three free months on Turo, along with a personal video shoutout from Sarah herself.
Turo’s new long-duration offering lets users rent cars for a month or more, with a single transparent monthly price and no hidden fees, like maintenance, depreciation, or insurance shocks. It’s part of the company’s push to redefine mobility for a generation fed up with ownership.
The campaign drops just in time for spooky season and rides the wave of Turo’s fastest-growing segment: long-term bookings. According to a recent Turo survey, 57% of car owners are interested in ditching ownership for flexible access — proving that freedom (and fun) may be the ultimate luxury.
“10 Days of Slay” is now live across digital and social platforms.
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