Russo Bros direct Bo Jackson in Nissan’s Heisman House



The 2019 Nissan Heisman House campaign is underway as part of Nissan’s now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust.

Now in its ninth year, this season’s Nissan Heisman House campaign, created by TBWA\Chiat\Day Los Angeles, features nine Heisman Trophy winners in a series of TV spots airing on ESPN throughout the college football season.

The latest spot, “Bo vs. Machine,” is one of six spots helmed by Avengers directing duo Anthony and Joe Russo (The Russo Brothers), and produced by Bullitt.

And it’s hilarious.

We haven’t seen Bo Jackson in action in a minute. Here, the star of football and baseball’s sports knowledge is pitted against a digital assistant. As the questions are thrown out, Bo is out to prove that he can catch them faster than the Alexa wannabe.

Need an answer for random football trivia? Bo’s faster. Want to turn off the lights in the bathroom? Faster. But can he remotely start your new Nissan Rogue? No. But he’ll try to anyway. Watch the :45-second spot below:

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Client: Nissan North America
   Vice President, Marketing Communications: Allyson Witherspoon
   Director of Marketing Communications: Erich Marx
   Sr. Manager, National/Brand Creative: Scott Traynor
   Sr. Planner, Marketing Communications: Jeff Simmons
   Sr. Planner, Marketing Communications: Jamie Marburger
   US Media Lead: Robert Cross
   Sr. Manager Nissan Marketing: Meredith Long

Client: ESPN Creative Works
   Director at CW Integration Brett Becks
   Dir CW Strategy: Joe Knaus
   Sr Event Photographer: Scott Clarke
   Marketing Coord, Sponsorship Activation: Sam Van Horn
   Sr Mgr Sponsorship Activation: Cam Coit
   Fuzzbuster: Jay Lehrfeld
   Sr Mgr Social Media Sponsorship: Brett Edgerton

Agency: TBWA\Chiat\Day Los Angeles
   Executive Creative Director: Al Merry
   Creative Director: Liz Cartwright
   Creative Director: Stephen Lum
   Producer: Garrison Askew
   Associate Producer: Michael Schroepfer
   Brand Business Lead: Val Tyll
   Brand Director: Tony Burman

Production Company: Bullitt
   Directors: The Russo Brothers
   2nd Unit Director: Ari Costa
   President, Executive Producer: Luke Ricci
   Executive Producer: Allison Amon
   Executive Producer / Head Of Production: Jenni Sprunger
   Producer: Jeremy Barrett
   Production Supervisor: Will Vudmaska

Editorial: Union Editorial
   Editor: Christjan Jordan
Producer: Dani DuHadway
VFX: a52
   Executive Producer: Patrick Nugent

SOURCE: Bullitt Branded

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