Hilarious.
The 2019 Nissan Heisman House campaign is underway as part of Nissan’s now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust.
Now in its ninth year, this season’s Nissan Heisman House campaign, created by TBWA\Chiat\Day Los Angeles, features nine Heisman Trophy winners in a series of TV spots airing on ESPN throughout the college football season.
The latest spot, “Bo vs. Machine,” is one of six spots helmed by Avengers directing duo Anthony and Joe Russo (The Russo Brothers), and produced by Bullitt.
And it’s hilarious.
We haven’t seen Bo Jackson in action in a minute. Here, the star of football and baseball’s sports knowledge is pitted against a digital assistant. As the questions are thrown out, Bo is out to prove that he can catch them faster than the Alexa wannabe.
Need an answer for random football trivia? Bo’s faster. Want to turn off the lights in the bathroom? Faster. But can he remotely start your new Nissan Rogue? No. But he’ll try to anyway. Watch the :45-second spot below:
ALSO READ: 2019 Kia Sorento takes world’s shortest test drive
Credits
Client: Nissan North America
Vice President, Marketing Communications: Allyson Witherspoon
Director of Marketing Communications: Erich Marx
Sr. Manager, National/Brand Creative: Scott Traynor
Sr. Planner, Marketing Communications: Jeff Simmons
Sr. Planner, Marketing Communications: Jamie Marburger
US Media Lead: Robert Cross
Sr. Manager Nissan Marketing: Meredith Long
Client: ESPN Creative Works
Director at CW Integration Brett Becks
Dir CW Strategy: Joe Knaus
Sr Event Photographer: Scott Clarke
Marketing Coord, Sponsorship Activation: Sam Van Horn
Sr Mgr Sponsorship Activation: Cam Coit
Fuzzbuster: Jay Lehrfeld
Sr Mgr Social Media Sponsorship: Brett Edgerton
Agency: TBWA\Chiat\Day Los Angeles
Executive Creative Director: Al Merry
Creative Director: Liz Cartwright
Creative Director: Stephen Lum
Producer: Garrison Askew
Associate Producer: Michael Schroepfer
Brand Business Lead: Val Tyll
Brand Director: Tony Burman
Production Company: Bullitt
Directors: The Russo Brothers
2nd Unit Director: Ari Costa
President, Executive Producer: Luke Ricci
Executive Producer: Allison Amon
Executive Producer / Head Of Production: Jenni Sprunger
Producer: Jeremy Barrett
Production Supervisor: Will Vudmaska
Editorial: Union Editorial
Editor: Christjan Jordan
Producer: Dani DuHadway
VFX: a52
Executive Producer: Patrick Nugent
SOURCE: Bullitt Branded
Contact Colin Costello at colin@reel360.com.
