Looking to spice up your snack cabinet? Dietz & Watson has you covered. The Philly-based meats and cheese purveyor is back, this time with two new products in the snacking category as a follow up to Dietz Nuts (America’s favorite savory meat bites): Dietz Chips and Dietz & Dats.
The brand has once again teamed up with Independent Creative Agency, Red Tettemer O’Connell + (RTO+P) to debut this new campaign, which consists of four video spots “Snack Briefing”, “Dietz Nuts”, “Dietz Chips” and “Dietz & Dats.”
The :15’s and :30’s are intended to do more than just launch the new snacks, but prove how Dietz & Watson does snacking…in a playful, personal driven way that drives home their bold flavor.
Just as Dietz Nuts did, the two new snack products take a playful twist on what they’re named and how they’re enjoyed which inspires dialogue about “nuts being meat nuts”, “pickles that you eat like chips” and some tasty morsels named “dats.” Watch below:
“Dietz & Watson knows exactly how they want their brand to be understood in its category, which is something we love in a partner. We wanted to keep the creative light-hearted and playful, staying true to the brand’s ethos, while also allowing the products to remain center stage – a concept that fits perfectly for the brand,” notes Steve Red, President and Co-CCO at RTOP.
The spots will run across various TV, Digital, Audio and Social platforms, including a custom AR Lens on snapchat.
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein
CLIENT: Dietz & Watson
AGENCY: Red Tettemer O’Connell + Partners
- Co-Chief Creative Officers: Steve Red, Steve O’Connell
- Executive Creative Director: Todd Taylor
- Group Creative Directors: Ari Garber, Chris Plehal
- Art Directors: Ty Crump, Max Gold
- Copywriter: Roman Manning
- Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Riley Gilbert Brand Strategy: Vann Madison
- Producers: Niall Segundo, Joe Mosca
PRODUCTION COMPANY: Asymetric
Director: Casey Storm
Editor: Chip Schofield
MIX: Philly Post
COLOR: Alkemy X