And here I thought Chicago Cubs manager Joe Maddon lived in the dugout.
Turns out Maddon and his wife, Jaye, live in a $500,000 Winnebago Grand Tour. During the off-season, the two pal around the country in their spectacular home away from home.
Joe Maddon’s love of RVs became popularized three years ago, when he first introduced the world to his mobile home named, “Cousin Eddie.” It’s derived from the slob Randy Quaid played in the Vacation movies.
Doing a little art imitates life action, independently-owned integrated Chicago sports marketing agency rEvolution, has taken the Maddons’ love of RVs and created a sitcom-like digital series titled, Meet The Maddons, for Iowa-based Winnebago.
The four 30- and 45-second comedy segments are titled, Home Sweet Home, Goat, Captain’s Chair and this one below, Fireplace.
Each vignette ends with a quick roll of credits. The short segments show off the Winnebago in all its glory and combines with humor that feels both real and true-to-life. And that is what makes this campaign RAW.
The four-part series was shot in a matter of a few hours at Essanay Studios in Chicago. The four segments will live on digitally at least through the end of the baseball season.
Boosted by the recent acquisition of Grand Design RV, Winnebago is off to a strong start in 2017 and looks to make a broader commercial push into the growing market by tapping into Maddon’s appeal, which spans across sports and with fans of all ages around the globe.
“What I love about Winnebago is that it is this great, iconic RV brand, but is also forward thinking,” said Maddon. “Winnebago gets us and our lifestyle – it’s our home.”
A spokesman for rEvolution said there are no plans as yet to do a new series next year, though Maddon has inked a three-year deal with Winnebago.
“With their unique style, class and sense of adventure, Joe and Jaye are the perfect embodiment of the Winnebago brand,” Winnebago Industries president and CEO Michael Happe said in a press release. “We are really excited to kick off this partnership with the Maddons and collaborate with them as we introduce Winnebago and the appeal of the RV lifestyle to a new generation of fans.”
Winnebago has rolled out additional extensions of the Meet the Maddons campaign, including a forthcoming Korked Baseball/Respect 90 T-shirt collaboration, media campaign and social media extensions.
Agency/Production Company — rEvolution
Executive Creative Director — Brian Quarles
Supervisor, Client Services — David Hood
Managing Director, Communications — Dan Lobring
Supervisor, Creative Strategy — Kevin McGraw
Public Relations Manager — Kevin Loughery
Executive Producer — Brian Hazelton
Executive Producer — Chad Reece
Executive Producer — Sam Jefson
Director — Peter Wiese
Producer — Mo Wagdy
Prod. Supervisor — Tina Moy
1st Asst. Director — Kevin Marquardt
Dir. Of Photography — Scott Thiele
Camera Op — Bill Nielsen
1st Asst. Camera — Bob Faison
1st Asst. Camera — B Gary Malouf
2nd AC/Data Mgr. — Sam Knapp
Gaffer — Jules Tomko
Best Boy Electric — Dave Pawela
Electric — Josh Levy Key
Grip — Joe Gajewski
Best Boy Grip — Jon Arturi
Art Director — Dan Griffin
Leadman — Goran Milosavljevic
Prop Master — Scott Coleman
Set Dresser — Tim Harmston
Set Dresser — Stephen Manda
Set Dresser — Christine Sorich
Scenic Painter — Chuck Grendys
Sound Mixer — Jimmy Heitz
Boom Operator — Bob Lucas
VTR Operator — Jonah Ravine
Script Supervisor — Kaye Benson
Wardrobe Stylist — Martha Heppler
Hair & Make up — Yolanda Moran
PA Matt McGrath PA — Conan Kwok
PA — Sabrina Thompson
PA — Kenneth George
Craft Service — Angela Kates
Editor Collin — James Diederich
Music — RimskyMusic
Colorist — Craig Leffel
Re-Recording Mixer — Cory Coken
Sound Editor — A.J. Olstad
Post Sound Facility
Coordinator — Katie Waters
Stand in Joe — Phil Madura
Stand in Jaye — Nicole Frier
Camera — Daufenbach Camera
Casting — Extraordinary Casting
Caterer — Honest Foods
Editorial — rEvolution
Insurance — Mesirow Insurance
Payroll — Union New CAPS, LLC Payroll
Non Union — miniGorilla productions
LLC Union — Signatory Comrade, Inc
A to B Rentals Sound
Trucking Chicagoland Truck
VTR — Creative HD
Walkies — A to B Rentals
Talent Agent — Octagon
Post Production Sound — NoiseFloor Ltd.
Have a spot or campaign for RAW? Please submit to [email protected].