Today is World Homelessness Day, and ReloShare, the social-services booking marketplace, has teamed with adam&eveDDB U.S. on “No Room to Dream,” a visceral campaign that reframes homelessness through the eyes of the kids living it.
The idea spotlights a crisis we rarely see: children sleeping in cars, rotating on relatives’ couches, or staying in shelters—out of sight, but everywhere. In California alone, 1 in 25 children lacks stable housing; that’s roughly one student in an average classroom. Without intervention, many are statistically more likely to experience homelessness as adults. The campaign’s message is simple: break the cycle now.
Its anchor is an on-street installation across the Bay Area: parked cars whose backseats have been transformed into meticulous recreations of children’s bedrooms—built from real memories of people who grew up without a permanent home. Each car includes a QR code that opens first-person accounts and provides immediate ways to help. The activation is aimed at both passersby and policymakers, forcing them to encounter a reality most people never notice. Take a look below:
“Recreating children’s bedrooms in the back of cars is confronting because it’s real,” said Brynna Aylward, CCO, adam&eveDDB U.S. “The power is in the true stories that inspired the work—and in the real help ReloShare provides. This is about making childhood homelessness visible and inspiring empathy, urgency, and action. A safe place to sleep gives kids the room to grow—the room to dream.”
“No Room to Dream” also marks the debut of The Grove, ReloShare’s new shelter-bed booking platform that lets service providers secure safe shelter in minutes rather than days. To date, ReloShare has delivered more than 500,000 safe nights for vulnerable people across the U.S., with approximately 10,800 individuals housed through its platform at any given time.
The effort spans experiential installations, digital and social storytelling, influencer partnerships, and live Bay Area activations, with PR led by W Communications North America.
CREDITS:
BRAND: ReloShare
- Matt Singley – Co-Founder & CEO
- John Moats – Co-Founder & CTO
- Paige Allmendinger – Chief Product Officer
- Megan Rabbit – Director of Strategic Partnerships
- Estefani Schubert – Sr. Communications & Marketing Associate
- Hallie Kirschner – UX/UI Lead
AGENCY: Adam&Eve DDB
- Caroline Winterton – Chief Executive Officer
- Brynna Aylward – Chief Creative Officer
- Jo Crosswell – Creative Director
- Mitch Horton – Head of Design
- Alexis Coulter – Managing Director
- Kelly Preston – Business Director
- Cassidy Wilber – Group Strategy Director
- Chris Merchant – Associate Program Director
- Greggy Adriano – Sr. Art Director
- Johann Lopez Otero – Sr. Copywriter
- Aidan Zecchel – Art Director
- Naomi Balaba – Copywriter
- Beatrice Ferro – Art Director
- Alexander Ford – Strategist
- Stephanie Licht – Account Supervisor
PRODUCTION SERVICES: Omnicom Production
- Jim Haight – Head of Production
- Molly Troy – Senior Producer
- Chris Meister – Producer
- Georgette Bivins – Head of Business Affairs
- Valentina Reyes Acosta – Business Affairs Associate
POST: Omnicom Studios
- Ben Hicks – Head of Post Production
- Alison Plansky – Executive Producer
- Siena Kuhn- Post Producer
- Victor Avalos – Editor
- Casey Cobler – Senior Editor
- Mike Landry- Creative Director, Animation
PRODUCTION COMPANY: Invisible Collective
- Xavier Melendez – President / COO
- Justin Polk – Founder / Director
- Stephen Love Jr. – Founder
- Mel Jones – Founder / Director
- Sam Kelly, Jr. – Executive Producer
- Brenton Gieser – Director
- Madeleine Dean – Producer
- Jeremy Stewart – 1st Assistant Director
- Joshua Pausanos – Cinematographer
- Bridget Bruce – Production Designer
POLICY: DDC Public Affairs
- Kevin Wise – Vice President
- Ali Belinkie – Account Director
- Cassandra Praino – Sr. Account Executive
PR: W Communications
- Estelle Boon
- David Frossman
- Evie Gavriel
- AnnMarie Lang
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