Refinery29, the leading media and entertainment company for young women, today announced the appointment of Jessica Andrews to Deputy Director, Fashion.
This is a great move for Andrews as she joins the entertainment company that provides a variety of lifestyle stories, original video programming, social, shareable content, and live experiences geared toward women.
In her new role, Andrews will oversee Refinery29’s fashion team, focusing specifically on driving content and conversations that tap into the scope of this fast-changing industry and its intersection with culture—from designers and heavy-hitting brands to the shifting dialogue around identity, race, and inclusivity, as well as all the smart problem-solving resources and personal style inspiration Refinery29 is known for.
“Jessica brings deep fashion expertise and ambitious ideas to the team, and we’re excited to grow our impact and POV as a leading voice in fashion under her leadership,” said Julie Alvin, Senior Vice President, Editorial Content Strategy & Development. “Refinery29 has long been a thought leader and innovator in this space, and we look forward to expanding on that legacy with Jessica.”
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Andrews was most recently Fashion Features Editor at Teen Vogue, where she oversaw both fashion and beauty coverage, leveraging brand equity and her SEO expertise to exponentially grow traffic. She was responsible for some of its most impactful and viral stories, including her essay on cultural appropriation at Coachella, which was one of Condé Nast’s most-read articles of 2017.
As an experienced fashion writer and reporter, Andrews has been extensively published in ELLE, Vanity Fair, The New York Times, and Essence while also running her own award-winning blog, Glamazons.
“It’s an honor to be charged with leading Refinery29’s dynamic fashion team into this next phase of growth and success,” said Andrews. “Refinery29 is fearlessly at the forefront of culture, connecting and engaging with readers in a way that sets it apart in the media landscape.”
She adds, “I look forward to further propelling this great brand into the future, creating content that not only engages fashion lovers, but also pushes culture and the conversations driving it forward.”
Reel 360 wishes Jessica a lot of luck on her new position.
Source: Refinery29
