It’s Peanut Butter Chocolate Jelly Time! It’s Peanut Butter Chocolate Jelly Time! Just in time for April Fools’ Day, Reese’s is getting bready to fool fans with a product no one asked for—but everyone secretly wants: Reese’s Chocolate Bread.
Announced via social media, the faux launch takes aim at your childhood lunchbox memories, promising a chocolatey twist on the classic PB&J. The concept? Swap out your boring sandwich bread with rich, Reese’s-branded chocolate slices, then layer it with jelly and Reese’s peanut butter for what the brand calls “the ultimate PB&J experience.”
While the brand calls it “the ultimate prank on fans,” the internet had feelings—ranging from suspicious to straight-up hopeful:
“Cool prank, but that would be nice to try and review”
“April Fools maybe? 🤔”
“I’m not falling for this”
“If this isn’t real I’m going to cry 😢”
“YOOOOOO WE FINALLY GET PB&J REP”
“Listen buddy I better be seeing a Reese’s PB&J Big Cup soon. I have always wanted y’all to make one”
Some users even claimed to have spotted it IRL:
“Finalllly a post for em, we got them in at Wawa like 2 weeks so, they sooo good”
“This is very very very real. Trust me”
Whether it’s wishful thinking or expertly executed misdirection, the brand managed to do what every great April Fools’ campaign should: make people laugh—and crave a product that doesn’t even exist.
So no, you won’t find it on shelves. But let’s be honest—if this prank gets enough traction, Reese’s Chocolate Bread might just rise after all.
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