Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.”
Valerie Moizel is a woman who rules. She is a well-established REEL WOMAN in marketing and advertising, with over 20 years of experience. She currently works as Executive Creative Director and Partner at The Woo, a Los Angeles based creative agency. She and business partner, David Abehsera built The Woo from the ground up immediately following Valerie’s graduation from Art Center College of Design.
Since its inception, The Woo has grown into a digital marketing powerhouse with global clients in a multitude of industries, including technology, cosmetics, home appliances, and many more.
Valerie also knows how to talk. A lot.
She is the founder of the successful podcast, SheDynasty.com, an inspiring and supportive community of ambitious women, turning their visions into realities while bridging the generational gap. The She Dynasty podcast gives inspiring women the platform to share their stories. She Dynasty was created to be a source of inspiration and empowerment to women of all generations.
What Did You Originally Want to be When You Grow Up? A medical doctor. Mostly because I am so ambitious and someone told me at a young age, this was the MOST ambitious thing I could do.
How Did You Get into Advertising? I had an aunt who saw my ambition, but who also identified that I was a very creative idea/ business minded person. She drove me up to The Art Center College of Design and told me I would be a perfect fit to work in advertising.
Who Were Your Mentors? Heidi Roberts was one of the first women in advertising that I worked with. She came from a big agency background, being an integral part of launching the “got milk” campaign. She taught me so much of what I know today. My father was also very instrumental in teaching me the business side of things.
Name Your Biggest Achievement Creating She Dynasty, a podcast where I celebrate extremely successful women and platform designed to inspire and celebrate women in business. We are currently working on growing this into a much larger initiative. Shedynasty.com or on insta @she_dynasty I am also extremely proud of the advertising agency I have built from the ground up. Thewoo.com
Biggest Disappointment How men perceive women in business and how hard it is to be considered good at what you do without being called emotional.
Name Your Biggest Pet Peeves When my employees and colleagues come to me with problems, not possible solutions.
Predictions for Advertising over the Next Decade Women will start playing a much more important role. People will shift back to wanting more real life experiences and less technology.
Name a Job You Had that Would Surprise People I was a trim buyer for BCBG MAX AZRIA. I used to buy all the buttons on the dresses.
Who Plays You in Your Life Story? Sandra Bullock. I get that all the time.
Do You Talk to Yourself? Yes. When I am stressed, talking things through in the bathroom mirror is key.
What do You Wish You had More Time for? Execute more of my creative ideas.
What Inspires You to be Creative? Ideas naturally pop in my head all the time. Executing, and seeing ideas come to life makes me want to continue to create.
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