Weird rhymes with beard so it must be Old Spice

Wieden and Kennedy has dipped back into their hat of Old Spice weirdness and get down to “beardness” with the debut of the new Old Spice Beard Collection, the brand’s first-ever beard care lineup to help guys achieve the soft, nourished and sculpted beards of their dreams.

And who did Old Spice team up with? Jason Kelce of the Philadelphia Eagles (IGGLES!!!!) and brother Travis Kelce of the Kansas City Chiefs. Both players star in the brand’s advertising campaign titled ‘The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards.’ This debuted across the brand’s social media channels and during NFL Football.

In ‘Lecture,’ Jason Kelce lectures a classroom of bearded men, one with exceptionally out-of-control facial hair. The beard-taming teacher makes sure the guy leaves with a groomed beard, even if it means throwing him through the ringer, so to speak. Take a look at the :15-second spot below directed by More Media’s Ben Berman:

In ‘Baby Man,’ Travis Kelce is asked by a man if he can get his autograph, to which Kelce obliges, but rather than signing something, he scribbles a beard on the man’s son’s face:

Other non-football-related ads (and just as funny) in the beard series include a baseball post-game congratulations line with the players stating, “good beard;”

A short story time segment that just talks about beards…

A manly office memo that makes sure bearded employees know about Old Spice Beard stuff…

Finally, there’s a dude buried up to his neck in sand being groomed by a crab.

Knowing first-hand how hard it is to get just good work out of a client, the teams at W+K and the brand managers at Old Spice really should be applauded. The work is constantly weird, constantly informative and constantly entertaining.

Which means this is the REEL360 Ad of the Week!

 
Credits
Client – Old Spice

Color Transfer: Libertad Soul
   Colorist: Jonny McPheeters

Source: Old Spice

 
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.