I do have a lot of love for Playstation. I remember when my daughters and I bought that With its 32-bit, polygon graphics and classic.
My favorite game was a game that had an amazing story and graphics, but didn’t really get too popular. Ah how I miss you, ‘Primal.’ My daughters each had their own fave as well.
But then we moved into X-Box and never looked back. Now, we did ladder up to a Playstation 2, but never went 3 or 4. I think because of ‘Red Dead Redemption’ and ‘Batman: Arkham Asylum’ we stuck with the box.
But we never lost our love for a PS.
Now PlayStation has announced it is relaunching the console as a smaller reincarnation called the PlayStation Classic, preloaded with 20 classic games.
Glory be!
To promote it, PlayStation, via BBH New York, has retold its origin story inspired by the Big Bang theory and the creation of the universe. The 30-second, animated TV commercial starts in total darkness.
A 32-bit Big Bang spits out pixelated stars and galaxies. We hear the creator’s voice proclaim, “In the beginning there was nothing… and then there was light.” The Chemical Brothers’ track, Block Rockin’ Beats, kicks in. A single-celled organism splits in two before being eaten by a fish, which is snapped up by a pterodactyl, which is gobbled by a T-Rex.
Evolution takes a quick turn as King from Tekken 3 takes out the T-Rex with his signature move. As we evolve through time, more and more gaming characters fight for supremacy before we finish high above a city. As we pan out of a newly-formed planet, it’s suddenly sucked through a vortex, revealing the tagline “Play History. Make History.” Watch below:
Pretty rad, huh? I think I know what I want for Xmas!
Credits
Client – Playstation
Eric Lempel, Senior Vice President, Global Marketing
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Dianne Segovia, Brand Manager
Agency: BBH NEW YORK
Gerard Caputo, Chief Creative Officer
Hugo Bierschenk, Group Creative Director
Dean Woodhouse, Group Creative Director
Ed Zazzera, Head of Production
Rebecca O’Neill, Producer
Sam Kilbreth, Executive Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Megan Poole, Account Supervisor
Production Company: Buck
Buck, Director
Orion Tait, Executive Creative Director
Anne Skopas, Executive Producer
Daniel Oeffinger, Creative Director
Arvid Volz, CG Lead
Kitty Dillard, Head of Production
Jenny Morris, Production Coordinator
Tucker Klein, Storyboard
Rasmus Bak, Design
Colin Bigelow, Design
Jaedoo Lee, Design
Ross McCampbell, Design
Daniel Oeffinger, Design
Morgan Schweitzer, Desgin
Ryan Kittleson, Modeling
Filipe Machado, Modeling
Ylli Orana, Modeling
Dave Soto, Modeling
Arvid Volz, Modeling
Gabriela Borregales, Texturing
Filipe Machado, Texturing
Arvid Volz, Texturing
Ramiro Gomez, Rigging
Arvid Volz, Rigging
Tucker Klein, Animation 2D
Jaedoo Lee, Aninmation 2D
Ross McCampbell, Animation 2D
Daniel Oeffinger, Animation 2D
Bill Dorais, Previs
John Karian, Previs
Chad Colby, Animation 3D
John Karian, Animation 3D
Kevin Nguyen, Animation 3D
Arvid Volz, Animation 3D
Ylli Orana, Look Development
Ylli Orana, Lighting
Mike Papagni, Lighting
Jeff Billon, Composite
Jack Maschka, Composite
Daniel Oeffinger, Composite
Ylli Orana, Composite
Mix: Antfood
Music Edit: Antfood
Sound Design: Antfood
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
