Agency strengthens strategic leadership in US as a result of continued growth in New York and Portland.
Independent digital creative agency AnalogFolk (AF) announced today the appointment of Megan Murray as Strategy Director for the agency’s New York office. The newly created position comes at a time of rapid growth for AF as it sees an increased need for strategic leadership across its roster of clients, which include Blink Fitness, Guardian and Nike, among others.
Based in New York and reporting to AF Partner/Managing Director Kunal Muzumdar, Murray will be responsible for leading strategy efforts out of AF New York – while also collaborating with the team in Portland – and tasked with finding interesting insights that inspire great creative work, helping AF’s clients define their overall digital strategy and growing the strategy team in New York.
“Megan is one of those rare strategists that can deliver amazing thinking and insight without an ounce of ego,” said Muzumdar. “Having her join the agency was an easy decision – she has a great sense of consumer culture, is collaborative and hands-on and is a blast to work with. She flat out makes the work better, and as AnalogFolk continues to grow in the US, we are confident that Megan’s leadership will be invaluable to our clients and our agency.”
A strategist and experience designer with a passion for human behavior, Murray’s work spans the strategic process and includes research, brand strategy, digital strategy and experience design. She joins AF from Oiselle, a Seattle-based running and athletic apparel company for women. As Director of Marketing, Murray was responsible for brand, business, creative and channel direction as well as creating a vision for sports marketing and managing the marketing team and supporting agencies.
Prior to Oiselle, Murray was Associate Director of Strategy at POSSIBLE (Seattle). While there, her strategic vision led to award-winning and breakthrough work for top brands including AT&T, Microsoft and Bacardi. Before that, she was VP of Strategy at global healthcare agency Havas Lynx (NYC), where she was a leading strategist and behavior designer for the agency’s most profitable accounts, ultimately driving strategy on over 50% of the agency’s total revenue.
Throughout her career, Murray has garnered numerous accolades, including ADDY Awards, DTC National Awards, OMMA Awards, MM&M Awards, and most recently, she helped Oiselle become one of Puget Sound’s Fastest Growing Companies 2017.
Commenting on her new role, Murray said: “AnalogFolk has an incredible culture of creativity that is not plagued by corporate rules and org charts. There’s an appetite here for doing better work, different work, and rethinking how we get there. I think our industry needs more rule-breaking shops. I’m ready to break some stuff in order to build better ways and better work.”
A Seattle native, Portland regular and NYC resident, Murray is an avid runner. Her ever-evolving list of life goals includes leading an agency, running a three-hour marathon, publishing a book, and someday having an animal sanctuary/mindfulness center in Bend, Oregon.
REEL360 wishes Megan all the best.
Source: Kristen Bryan PR