Phenomenon has a new lead.
The “transformation agency” has hired Linda Knight as Chief Creative Officer. The appointment was announced by Phenomenon President Erica Hoholick in a press release.
With Knight’s hire, Phenomenon’s rigorous business analytics and outcomes practice is now squared with a formidable, expanded creative department dedicated to elevating the creativity, relevancy and efficacy of the work the agency produces in partnership with its clients.
“Linda was at the top of my list when we started this search and once I spent time with her, I knew that I couldn’t settle for anyone less in this role” said Hoholick adding, “Linda has a stellar creative pedigree and an incredible reputation for mentoring, developing and managing strong creative talent. She is a generous, bold and inspiring leader who has an impressive following – not only with creatives, but clients we well. Her experience, creative ambition and management style are exactly what we need as we continue to grow in size, scale and aspiration.”
Knight began her career in Australia before being hired by Wieden+Kennedy, where she spent almost a decade working in the Portland and Amsterdam offices. After W&K, she embarked on a freelance career, taking on some of the marketing world’s most interesting assignments at CAA, RGA, MAL and W&K. Over the course of her career, Knight has created large-scale, multi-platform, global campaigns for brands such as Nike, adidas, Gatorade and Coca-Cola.
During her time at TBWA\CHIAT\DAY she worked on Grammys, Quickbooks, Nissan Heisman House, and was instrumental in winning Intel and Peak Games for the agency. According to the release she has completed the coveted “sports trifecta,” creating campaigns for the Super Bowl, the Olympics and the World Cup. She was also featured in the 2017 Business Insiders list of the 30 Most Creative Women in Advertising.
“I am excited about the incredible opportunity that Phenomenon has right now. The agency is perfectly positioned to take advantage of a moment in our industry where clients are looking for more from partners – for creative and business solutions that challenge what advertising agencies have traditionally been able to achieve” said Knight. “The clients and talent that have migrated to Phenomenon is testament to the fact that something special is happening at the agency, and I look forward to accelerating this momentum.”
Phenomenon was Ad Age’s 2018 “Small Agency of the Year.” Current clients include Pepsi, P&G, Crate&Barrel, DC Entertainment, American Express, Aetna and more.
REEL360 wishes Linda luck.