Laughlin names Lisa Bennett as new Chief Creative Officer

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_BENNETT

Former Chicagoan Lisa Bennett is getting a homecoming of sorts.

Laughlin Constable announced Monday that it had hired Lisa Bennett as its Chief Creative Officer. Bennett arrives at LC from newly independent TM Advertising in Dallas where she has spent the past three years as Chief Creative Officer. Prior to joining TM, she was North American Creative Lead for DDB Worldwide and Chief Creative Officer of DDB San Francisco. She replaces former CCO, Dan Fietsam.

Bennett joins LC during a growth streak. In the last two years, the agency has been awarded AOR responsibilities for nine clients, including Yuengling, Milwaukee Bucks, Fleet Farm, World Finance and ASPCA. “The last few years have been exciting for LC, as we broke through on the national scene,” says Mat Lignel, CEO and President of Laughlin Constable. “Lisa is the perfect CCO to take us further on that journey. She is a rare creative leader that combines an intellectual agility with the ability to transform brands through big, business-building ideas.”

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Over the course of her career, Bennett’s work has been recognized at top international award shows, including Cannes Lions, One Show, Clio Awards, Webby Awards, Effie Awards and D&AD. She was named one of Advertising Age’s “21 to Watch in the 21st Century” and one of Business Insider’s “Most Creative Women in Advertising.”

Bennett has led the creative charge on a diverse group of iconic brands such as McDonald’s, Heinz, Delta Airlines, Coca-Cola, The Clorox Company, ConAgra Foods, STP, Armor All, Intel, e.l.f Cosmetics, Yahoo and Universal Orlando Resort. She has deep expertise across a broad range of industries, including consumer packaged goods, entertainment, travel, healthcare, beauty, auto, retail and technology.

“Laughlin Constable is the best kept secret in our industry,” said Bennett. “Under Mat’s leadership, they have been quietly building a force to be reckoned with. From LC Lab – an innovation engine that delivers technology-based solutions for brands, to The Hive – a full service in-house content production studio, to an integrated team of incredibly nice, hard-working people; they have everything clients are looking for in an agency. I can’t wait to fire up the creative engine and help Mat take LC and our clients’ brands to the next level.”

Bennett spent the first 14 years of her career in Chicago at Leo Burnett where she had creative oversight to clients such as McDonald’s, Heinz, Disneyland and Delta Airlines.

“Lisa opens the doors to new clients and a whole new level of creativity,” Lignel says. “On a personal level, she’s the partner I was hoping to find. I know we will challenge each other and have a lot of fun along the way.”

The REEL360 team wishes Lisa all the best.

Source: Laughlin Constable

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