Hormel Pepperoni announced yesterday the launch of their new national campaign, “Think it up. Make it up. Pep it up!”
According to a statement from the company in a press release, the campaign, created by BBDO Minneapolis, hopes to inspire pepperoni lovers to, “think outside the pizza pie by reminding them of all the fun and versatile ways to use pepperoni.”
The campaign includes a series of creatively-inspired animated videos that bring Hormel pepperoni to life in engaging and unexpected ways.
The illustrated campaign of three 15-second “pepisodes,” show how the round pizza topping can easily jazz up everyday favorites like nachos or quesadillas, wrapping up with the call to action: Think it up. Make it up. Pep it up!. Watch the new BBDO spot below:
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“Pepperoni is a versatile ingredient that can unleash any family’s creativity,” said Jeremy Zavoral, brand manager for Hormel pepperoni. “We have found that pepperoni enables the fun of hands-on meal creation and the freedom to pizza-fy almost any recipe.”
In addition to the TV, Hormel is also making a push on it website to show how many uses pepperoni has with various recipes. Click here to visit.
Source: Hormel
