The Innovation Agency wins Tellys for 1st Cannabis spot


Snoop Dogg would be proud. The Innovation Agency, an award-winning full-service advertising and public relations agency, announced that a television commercial it created won several Telly Awards. Innovation is one of the leading marketing, advertising, and public relations firms with a specialization in the legal cannabis industry.

The Telly Awards is the premier festival honoring video and television, and receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by an industry panel of over 200 leading experts from advertising agencies, production companies, and the major television networks.

The agency wrote and produced the ad for Eureka Vapor, and is the first television commercial in the nation for a cannabis product. To be honest, the spot is a bit of a headscratcher as it features a montage of various people, ranging from moms to athletes to artists to the military along with supers “Discover Honor,” or “Discover Art.” It then ends with “Discover Eureka.” The REEL360 team doesn’t really get it, but the spot did win in the categories of:

Best Commercial
Best Low Budget Commercial
Best Use of Music in a Television Commercial

View the ground-breaking 1:11 spot below:

Randall Huft, President and Creative Director of the Innovation Agency, said that the award is validation of an unusual and unique concept. “We were challenged by the many regulations that govern this type of advertising, so we had to be creative – not only to get the commercial on the air, but also to do so in a way that properly promoted the brand and captured its essence,” he said.

Again, the spot is a bit of a “huh?” to us, but there is no denying its accolades. Congrats to Innovation Agency from Reel360.