Last year, Crispin, Porter & Bogusky launched client Domino’s own Carryout Insurance, in which the pizza delivery giant claimed that it would “insure” a pizza by replacing it with another one completely for free.
Now, realizing that potholes in roads can hinder fully enjoying a Domino’s Pizza, the Ann Arbor, Michigan-based company is now offering to pave roads to ensure their pizzas are delivered without mishap.
According to a statement from Domino’s, the ‘Paving for Pizza’ initiative has repaired roads in Bartonville, Texas; Milford, Delaware; Athens, Georgia; and Burbank, California.
What about Chicago? We eat a whole lot of Domino’s and have a ton of potholes. Watch the spot below:
Now, they’re asking customers if their town has bad roads to nominate it for a paving grant at pavingforpizza.com. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely.
Hello, Mayor Emanuel?
Source: Denver Egotist
Contact Colin Costello at firstname.lastname@example.org or follow him on Twitter @colincostello10.