Toth+Co Appoints Kimberlee Eten as Creative Director


Congrats are in order for creative Kimberlee Eten.

Independent, full-service branding and advertising agency Toth+Co announced today the appointment of Kimberlee Eten as Creative Director. Eten will be based in New York and lead creative teams in both New York and Boston.

The hire comes at an exciting time of growth for the agency as it looks to expand its presence beyond fashion and retail, targeting a wider range of clients and brands.

“Having Kim on board is a huge boost not only for us as an agency but for all of our clients and future clients,” said Zack Toth, President of Toth+Co. “There’s a parallel between doing great work and being confident that the simplest solutions are the best. Kim embodies this philosophy.”

Eten is no stranger to Toth+Co, having spent the earlier part of her career at the agency as Design Director from 2001-2011. During this time, Eten co-authored a book on design titled, “Fashion Icon: The Power and Influence of Graphic Design” with Toth+Co founder Mike Toth.

For the past seven years, Eten has been a creative director and brand consultant, specializing in the creation of entire brand experiences through her unique fluency and application of technology, design and creative. Throughout her career, she has worked with some of the world’s most iconic brands such as Coach, Michele Watch, Façonnable, Chris-Craft, Ghurka, Fisher-Price, Harvard University, Sperry and Swarovski, among others.

“I’m thrilled to be rejoining Toth+Co,” said Eten. “Being based in NYC will provide opportunities to stretch the agency in new and exciting ways. There are so many new companies with smart ideas that don’t gain traction because of complicated messages, lack of storytelling and the inability to think like a consumer. I look forward to collaborating with innovative brands, exploring new business models and applying my understanding of technology to create inspired, custom experiences for current and prospective clients.”

Eten studied both science and art, winning a full engineering scholarship before attending Rhode Island School of Design (RISD) and Atlanta’s Portfolio Center. Her dichotomous background supports the great range of creative work across digital mediums she is best known for.

REEL360 wishes Eten the best of luck.