In a creative and innovative endeavor, Quantum Fiber, the revolutionary fiber internet provider, is taking the digital world by storm with its latest campaign, aptly named “Your World, Unleashed.”
The brand’s smart internet upgrade promises an end to buffering woes and opens up a world of possibilities. It’s a world where the digital and real seamlessly coexist, where imagination knows no bounds, and where the future is truly unleashed.
Drawing inspiration from pop culture, entertainment, animation, sports, science, and exploration, Quantum Fiber has crafted a fantastical stage that seamlessly blends digital and real-world elements. This imaginative world transforms at the whims of its heroine’s boundless imagination.
To set the stage for their campaign created by PeterMayer, Quantum Fiber has chosen a chart-topping hit from the 60s, Something’s Got A Hold On Me by Etta James. However, the campaign takes an intriguing twist by selecting an alternate version performed by an under-the-radar band called the Orlons. The connection here is serendipitous, as ‘orlon’ was a groundbreaking fiber used in textiles during the 60s, aligning perfectly with Quantum Fiber’s status as a tech-based revolutionary fiber internet provider.
The new creative revolves around a burst of energy called “ectoplasm” emanating from the Quantum Fiber device, releasing an immense amount of smart internet and speed. This vibrant burst of energy radiates and pulses through various scenes, bridging the digital and real worlds. It magically brings everyday objects to life and transports family members into fantastical scenes that only the campaign’s heroine and her pup can perceive.
We then meet a diverse cast of characters inspired by popular online gaming and streaming genres, including fantasy, sci-fi, and Kawaii cartoons. A particularly amusing moment involves a beefy, armored sci-fi character who finds himself in a new world and comically exclaims “Whoopsie” as he encounters the family dog. Remarkably, the character’s voice belongs to none other than Dan Forden, a legendary sound and music composer known for his work in iconic fighting-style video games.
The spot unfolds through a series of entertaining scenarios. In one scene, a smart, connected laundry center alerts the heroine to its completion, and Manga lines magically whisk her daughter’s hoodie into an ultra-fast, magical transport to her room, where she grooves to the beat of a DJ from her streaming playlist.
The campaign continues its imaginative journey in the kitchen, where a chef comes to life, and the heroine decides to conjure cupcakes from the chef’s video. Notably, the campaign features a real-world chef with tattoos, who runs a non-profit dedicated to feeding the homeless.
Recognizing the significance of streaming sports and entertainment for its customers, Quantum Fiber introduces football players who spring to life and add a touch of chaos. In a heartwarming twist, the dad talent in the campaign is an ex-football player who founded a youth mentorship program and writes inspirational children’s books. Watch below:
REELated:
The creative also pays tribute to the history of communications technology by showcasing the immense possibilities that strong, fiber internet offers. A scene featuring a mom highlights the limitless opportunities her young son has at his fingertips, culminating in an astronaut scene that harkens back to the space age, underscoring our achievements in transmitting information across vast distances, even beyond our solar system. Watch below:
The work from PeterMayer is a grand reminder that with Quantum Fiber, “Your World, Unleashed” is a world of boundless potential and endless adventures.
CREDITS:
BRAND: Quantum Fiber
AGENCY: PeterMayer
- CCO: Matt Kuttan
- Producer: Kevin James
- GCD: Richard Landry
- Art Director: Jamie Muller
- Writer: Craig Moyer
- Account Lead: Adam Blankenship
- Account Director: Kristy Baird
- Account Team: Alvin Newsome, Briana Caswell
- Strategy Head: Laura Thomas
- Strategy Team: Eric Camardelle, Stephanie Wagner
- Director: Christian Bevilaqua
ANIMATION: PSYOP
EDIT: Final Cut
Editor: James Rosen
SOUND: CRC
Mixer: Eric Cauwels
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