In a recent episode of the Breaking and Entering Advertising podcast, Will Campbell, CEO of Quantasy + Associates (Q+A), delved into the crucial topic of mental health within the advertising industry.
Campbell emphasized the foundational role of mental health in achieving success, both professionally and personally. Amidst the dynamic landscape of the advertising world, success is often measured by creativity and innovation. However, Campbell highlighted that mental wellness is the bedrock that underpins all great work.
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Addressing the question of how to approach mental wellness, Campbell stressed the need to turn mindfulness and well-being into a lifestyle and cultural norm. He challenged the conventional view of a “mental health day off” or a trip to the spa, advocating for an integrated approach that permeates daily life.
Responding to concerns about the challenges within the advertising industry, including layoffs and budget cuts, Campbell’s reassuring message was, “You will be okay!” He offered valuable insights on transforming hard work into a daily practice and ensuring emotional, spiritual, and mental well-being, irrespective of external circumstances.
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Campbell shed light on the development of the True Voice app, explaining that it emerged from the intersection of culture and technology. The app aims to provide users with a tool to navigate emerging needs in the industry, emphasizing holistic well-being for both the agency’s culture and its clients.
As the co-founder and CEO of Quantasy + Associates, Will Campbell has been a trailblazer in using a unique blend of advertising, technology, entertainment, and culture to drive business growth for clients such as Wells Fargo Bank, Google, Target, American Honda, and the State of California. The agency has garnered industry recognition with awards including Clios, Effies, ANA, The One Show, Webby Awards, Streamys, and more.
Listen to the full podcast episode for a comprehensive exploration of mental health in the advertising industry and gain insights into Campbell’s approach to fostering a culture of well-being at Quantasy.
Recognized as a Small Agency of the Year West by Ad Age in 2021, Quantasy + Associates is at the forefront of blending advertising, technology, entertainment, and culture.
Click here to listen to the full episode.
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