In a bizarre twist of political satire and social commentary, creative agency Quality Meats has launched a provocative new product: JD Jelly Couch Lube.
Yeah, you heard us right. Couch. Lube.
This unconventional item aims to capitalize on the recent viral meme involving Republican VP candidate JD Vance and a couch—a meme that, despite being fabricated, has captured significant media attention. The campaign, conceived and executed within just five days, aims to blend humor with activism, encouraging voters to reflect on the implications of the election in an unconventional manner.
JD Jelly is a water-based lubricant designed to minimize stains and enhance the pleasure of couch encounters. Priced at $20.24 per bottle, it is available for preorder on the website JDJellyCouchLube.com, with samples expected to be ready by the Democratic National Convention. The site also offers a donation option for those who wish to support the cause without purchasing the product.
The meme, purportedly an excerpt from Vance’s memoir Hillbilly Elegy, involved questionable couch antics and quickly spiraled into a news sensation, despite its lack of authenticity. The ensuing media frenzy and humorous takes from figures like John Oliver further fueled the public’s interest.
In response, Quality Meats seized the moment to make a statement about Vance’s controversial views by creating JD Jelly Couch Lube, the first personal lubricant specifically designed for couch-based intimacy. What plays more like an SNL skit is a real spot which is meant to underscores a serious message: it highlights Vance’s polarizing positions and promotes support for Kamala Harris.
The campaign’s cheeky line, “a childless cat lady who actually cares about protecting the fabric of our country,” mocks Vance’s recent remarks about Kamala Harris, who, contrary to the film’s playful jabs, does have children and no cats. Take a look at the hilarious spot below:
“JD Jelly is a playful nod to the absurdity of the situation,” said Jamie Stark, Creative Director at Quality Meats. “While what JD Vance does in his private space is his concern, if elected, his extreme views on women’s rights could leave a permanent stain on our country.”
In addition to the launch film, the JD Jelly includes a social and print campaign as well as an e-commerce website supported by outreach from Causes Up and Call To Activism.
Maxx Delaney, Creative Director at Quality Meats, adds, “We understand that Couch Lube isn’t for everyone. However, it’s a creative way to keep America focused on the crucial stakes of this election and offer a humorous distraction from those determined to undermine our democracy.”
As of now, The Harris team has not endorsed the effort, and let’s be real, probably won’t. The website also notes: “Our lawyers said we should say that we know that JD doesn’t actually have sex with couches.”
Typically, this would be a Reel Ad of the Week for Reel 360 News, but we are just reporting on it in the spirit of political fairness during this election season. But I do wonder if they make this for leather chairs.
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
