No one has a to-do list quite as endless as a small business owner, and when it comes to the incessant tasks, there’s one that can seem especially daunting and time-consuming: shopping for insurance. Progressive and creative agency Arnold Worldwide bring small business owners’ monster to-do lists to life in a new campaign released today.
In the form of a sticky-note creature, a personified small business owner’s to-do list looms over, reminding him of all the things he needs to get done in one day. Between restocking inventory and paying bills, the business owner’s list of to-dos is never-ending. But there is one ‘to-do’ on the list he is already ahead of: getting a commercial auto insurance quote. With Progressive, small business owners can easily get a quote for their insurance online and see if they can save. So, they can quickly get right back to taking on all of their other to-dos. Watch below:
REELated:
“For me, what really elevates our latest work for Progressive is just how effectively our giant Sticky Note blob embodies what it’s like to have a runaway to-dos list as a small business owner. It’s omnipresent, it’s relentless, but there’s no malice. The list is just there – impossible to ignore, impossible to avoid – a big, sticky-note-covered elephant in the food truck,” notes Sean McBride, Chief Client Officer.
CREDITS:
CLIENT: Progressive Insurance
AGENCY: Arnold Worldwide
- Chief Creative Officer: Sean McBride
- SVP/GCD: Donnell Johnson
- VP/CD: Sara Goldsmith
- Sr. AD: Diana Friedman
- Sr. Copywriter: Evan Hohenwarter
- SVP/Producer: Sean Vernaglia
- Assistant Producer: Maria Torres
- Chief Client Officer: Val Bettini
- Marketing Director: Crissy Cavallaro
- EVP/Brand Strategy Director: Catherine Sheehan
- Director, Brand Strategy: Kylee Donovan
- SVP/Director of Business Affairs: Camara Price
- VP/Director of Project Management: Priscilla Patterson
PRODUCTION COMPANY: Smuggler
- Director: Björn Rühmann
- Co-Founder: Patrick Milling-Smith
- Co-Founder: Brian Carmody
- Managing Director: Sue Yeon Ahn
- Executive Producer: Allison Kunzman
- Chief Operating Officer: Andrew Colón
- Head of Production: Alex Hughes
- Producer: Luigi Rossi
Post EFX: Cosmo Street
- Head of Production: Anne Lai
- Editor: Aaron Langley
VFX: Zero VFX
Executive Producer: Jack Swanson
AUDIO: Soundtrack Boston
SOUND DESIGN AND MIX: Mike Secher
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