Besides the San Francisco 49ers taking on the Kansas City Chiefs, Super Bowl LIV will also witness for the first time the battle of the billionaires – Republican incumbent billionaire President Donald J. Trump and Democratic Presidential hopeful, former New York City mayor, Michael Bloomberg.
The Trump campaign released a :30-second spot, holding back on revealing the second spot for the Big Game. Like, Bloomberg’s campaign, the Trump campaign is spending close to $11 million dollars for 60 seconds.
The spot begins with a voice over saying, “America demanded change, and change is what we got.” It continues touting Trump’s achievements – making the country stronger, safer and more prosperous “than ever before.” It concludes with the president at a rally saying, “And ladies and gentleman the best is yet to come.”
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Similar to Michael Bloomberg’s spot, which was also released on Thursday, the President’s ad does not take shots at any one presidential candidate or the Democratic party. Though alongside the web page where his ad was released was the message: “The Left will do whatever it takes to keep our ads quiet, so we just launched our Official Trump Super Bowl Ad Blitz Fund to make sure EVERY Patriot sees them.”
According to Ad Age, as of Thursday Bloomberg has spent or booked $287 million for TV, radio and digital, according to Kantar/CMAG, while Trump’s tally is $53 million.
To address vocal concerns from marketers and brands that the two politcal foes would clash and distract from their messages, Fox has decided to air the commercials during breaks that solely feature Fox programming.
SOURCE: Donald J. Trump