When it comes to children’s health, there should be no limits to care. Sick kids, more than anyone, deserve to be surrounded by relentless and compassionate care teams, the most innovative treatments and a network of specialists committed to better outcomes.
The “Incredible. Together.” campaign highlights the continuum of care at Children’s Health and cutting-edge technologies they put to work every day, as well as shows how they’re pushing the boundaries of incredible care to make life better for children.
At the center of the campaign is a powerful anthem video showing the emotional experiences and extraordinary care families receive at Children’s Health. Their touching vignettes are soundtracked by a reimagined version of the 1980s power ballad Total Eclipse of the Heart, sung by a Dallas community choir. When paired with scenes of children and families enduring challenges and overcoming them, the iconic lyrics of the song take on an unexcepted, more emotional meaning while reinforcing that through love and the power of togetherness, Children’s Health can deliver more incredible outcomes.
The :60 anthem and two :30 videos (“Big Heart” and “The Explorer”) feature some Children’s Health patients and healthcare professionals. Watch below:
REELated:
These spots will be broadcast in the Dallas/Ft. Worth market and appear online. In addition, the campaign is supported by social media, print and out-of-home:
CREDITS:
CLIENT – Children’s Health
AGENCY – Colle McVoy
- Executive Creative Director – Dustin Black
- Creative Director – David Hahn
- Associate Creative Director – Zach De Blaey
- Producer – John Borchardt
- Account Director – Tricia Lynch
- Account Supervisor – Britanny Gerdin
PRODUCTION COMPANY – Octopus L.A.
- Director – Michael McCourt
- Executive Producer – Sam Cohan
EDIT – Lost Planet
Editor – Bruce Herrman
POST SOUND – Grey Ghost Sound
- Music Production and Arrangement – Jeff Victor and Brack Herfurth
- Mix Engineer – Greg Geitzenauer
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