Postmates wants us to live a “fee-free” lifestyle

Postmates

This week’s standout Reel Ad of the Week comes from Postmates, delivering a clever and humorous take on LA wellness trends with its “Fee-Free Lifestyle” campaign. Poking fun at alternative lifestyles, the spot seamlessly blends satire and relatable humor while promoting a limited-time offer of no delivery or service fees on orders over $50.

The creative, developed in-house and directed by Ruckus Films’ JJ Adler, features a couple who could have just walked out of a wellness retreat, sitting down for dinner with the woman’s parents. With all the zen-like conviction of devoted trend-followers, the pair explains that they no longer allow “fees” into their bodies—a lifestyle choice that leaves Dad visibly puzzled and amused.

As the quirky duo explains their fee-free philosophy, they emphasize that Postmates supports this “enlightened” way of living by eliminating delivery fees on larger orders. The ad captures the essence of LA’s food and wellness culture, exaggerating it to create a relatable and funny scenario for anyone who’s hosted or attended a health-conscious gathering. Watch below:

In a 15-second spot, our guru invites audiences to join a serene, “Fee-Free Lifestyle.”



“Postmates was running an offer that eliminated all delivery and service fees for any order over $50 so we ran a campaign that was all about living a ‘fee-free’ lifestyle (acting as if it were the latest food trend in LA). We honed in on specific situations where you’d order more than $50 worth of food like entertaining guests or a family dinner, and just took it as far as we could,” noted Uber ECD, David Kim.

The creative execution shines by taking something as simple as food delivery and turning it into a satirical commentary on wellness fads, making it feel fresh and engaging. With clever lines like, Dad, are there fees in this food? the spot nails its comedic timing, ensuring that the audience remembers the message.

With JJ’s comedic pedigree, having been a founding creative and head director at The Onion’s Peabody Award-winning web series and IFC TV show, this Postmates ad is in expert hands. Her ability to craft sharp, engaging comedy is clear in the execution of this spot, making it a must-watch for anyone who enjoys a clever take on everyday life

Overall, Postmates’ “Fee-Free Lifestyle” campaign is a fun, well-cast, and well-executed ad that hits the right notes, blending humor and product promotion effortlessly. It’s an ad you’ll likely be replaying and sharing for the laughs—and, of course, the reminder to “go fee-free on orders over $50, only on Postmates.”

CREDITS:

BRAND: Postmates

AGENCY: In-house

  • Sr. ECD: Danielle Hawley
  • ECD: David Kim
  • HoP: Ted Markovic
  • Sr Producer: Christopher Butler
  • ACD, Art: Nina Golik
  • ACD, Copy: Dana Krangel

PRODUCTION COMPANY: Ruckus Films

Director: JJ Adler

EDIT: Cabin Edit

Editor: Randy Baublis

TELECINE: Dimitri Zola

MUSIC: Citizen Music

MIX: Lime Studios

For other Reel Ads of the Week, click here.


This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.


This image has an empty alt attribute; its file name is Costello_Colin-e1577461259599.jpg

Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1

Postmates

This week’s standout Reel Ad of the Week comes from Postmates, delivering a clever and humorous take on LA wellness trends with its “Fee-Free Lifestyle” campaign. Poking fun at alternative lifestyles, the spot seamlessly blends satire and relatable humor while promoting a limited-time offer of no delivery or service fees on orders over $50.

The creative, developed in-house and directed by Ruckus Films’ JJ Adler, features a couple who could have just walked out of a wellness retreat, sitting down for dinner with the woman’s parents. With all the zen-like conviction of devoted trend-followers, the pair explains that they no longer allow “fees” into their bodies—a lifestyle choice that leaves Dad visibly puzzled and amused.

As the quirky duo explains their fee-free philosophy, they emphasize that Postmates supports this “enlightened” way of living by eliminating delivery fees on larger orders. The ad captures the essence of LA’s food and wellness culture, exaggerating it to create a relatable and funny scenario for anyone who’s hosted or attended a health-conscious gathering. Watch below:

In a 15-second spot, our guru invites audiences to join a serene, “Fee-Free Lifestyle.”



“Postmates was running an offer that eliminated all delivery and service fees for any order over $50 so we ran a campaign that was all about living a ‘fee-free’ lifestyle (acting as if it were the latest food trend in LA). We honed in on specific situations where you’d order more than $50 worth of food like entertaining guests or a family dinner, and just took it as far as we could,” noted Uber ECD, David Kim.

The creative execution shines by taking something as simple as food delivery and turning it into a satirical commentary on wellness fads, making it feel fresh and engaging. With clever lines like, Dad, are there fees in this food? the spot nails its comedic timing, ensuring that the audience remembers the message.

With JJ’s comedic pedigree, having been a founding creative and head director at The Onion’s Peabody Award-winning web series and IFC TV show, this Postmates ad is in expert hands. Her ability to craft sharp, engaging comedy is clear in the execution of this spot, making it a must-watch for anyone who enjoys a clever take on everyday life

Overall, Postmates’ “Fee-Free Lifestyle” campaign is a fun, well-cast, and well-executed ad that hits the right notes, blending humor and product promotion effortlessly. It’s an ad you’ll likely be replaying and sharing for the laughs—and, of course, the reminder to “go fee-free on orders over $50, only on Postmates.”

CREDITS:

BRAND: Postmates

AGENCY: In-house

  • Sr. ECD: Danielle Hawley
  • ECD: David Kim
  • HoP: Ted Markovic
  • Sr Producer: Christopher Butler
  • ACD, Art: Nina Golik
  • ACD, Copy: Dana Krangel

PRODUCTION COMPANY: Ruckus Films

Director: JJ Adler

EDIT: Cabin Edit

Editor: Randy Baublis

TELECINE: Dimitri Zola

MUSIC: Citizen Music

MIX: Lime Studios

For other Reel Ads of the Week, click here.


This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.


This image has an empty alt attribute; its file name is Costello_Colin-e1577461259599.jpg

Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1