Is there anyone out there who really thought Pornhub, who has been extremely active with advertising this year, would let Labor Day pass without some sort of celebration? This time, the world’s largest adult network wants to find a lighthearted way to thank the workers of America for always getting the job done, no matter the situation.
According to the site, “they[workers] inspire Pornhub every day with everything they do, whether it’s screwing, woodworking, laying pipe or tapping away with their fingers.
To send their message of appreciation, the brand teamed up with one of the most accomplished people on the planet. A man who’s tried every position there is in his storied career; from a sexy plumber, to a hunky doctor, to a hot astronaut: Johnny Sins.
Created by Pornhub’s longtime creative agency Officer & Gentleman, was inspired by the popular memes featuring the legendary adult performer Johnny Sins, which make light of the many different parts he’s played in his career such as a professor, a delivery guy and a fire fighter (just to name a few).
In the video, Sins appears in a series of scenes recreating some of his most iconic roles as we pay homage a few of the professions that have given rise to some of the greatest clichés in porn, all while using the kind of pun-filled innuendo adult films are known for. A tongue-in-cheek (the one on your face) voiceover thanks, “the gardeners for always taking care of that bush,” and “the professors for helping with oral exams. ” And so on. Watch the 1:06 spot directed by whoisthebaldguy’s Christopher Yoon below:
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According to Officer & Gentleman co-founder Javi Iñiguez de Onzoño: “Even if they’re not doing manual labor or working with their hands, we know that people across America are out there on grind every day, sweating it out and putting in that extra bit of elbow grease. So to show our appreciation, we wanted to give them a reason to smile and a reminder that there’s always a place you can go to get off as soon as you get off work: Pornhub.”
We notice journalists were not among those being thanked. We are known for our creative work with pencils, pens and fingers.
CREDITS:
CLIENT: Pornhub
AGENCY: Officer & Gentleman
- EXECUTIVE CREATIVE DIRECTORS: Javi Iñiguez de Onzoño & Alex Katz
- MANAGING DIRECTOR: Jose Ortiz
- ACCOUNT SUPERVISOR: Inma Ortega
- ACCOUNT EXECUTIVE: Marta Cintero
- CREATIVE SUPERVISORS: Gonzalo Arica & Ricky Solano
- AGENCY PRODUCER: Beto PF
PRODUCTION COMPANY: Whoisthebaldguy
- EXECUTIVE PRODUCER: Michael Krivicka
- DIRECTOR: Christopher Yoon
- PRODUCER: Raymond Hauserman
- DIRECTOR OF PHOTOGRAPHY: Ricardo Sosa
- WARDROBE STYLIST: Carolina Inoue
- MAKEUP ARTIST: Maryann Yee
- VFX ARTIST: Hugo Payen
- COLORIST: Gabe Sanchez
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
