Planters Brand suits up for Big Game

(Courtesy Hormel Foods)

The Planters brand is headed to Super Bowl LVII with a national in-game ad featuring the iconic Mr. Peanut. This marks the first return to the Super Bowl stage for Mr. Peanut since his dramatic appearance and rebirth as Baby Nut in 2020. 

This year’s ad will show a lighter side of the company’s beloved mascot, proving that Planters Dry Roasted Peanuts are the ultimate salty – and entertaining – game day snack. The :30 spot (produced by VaynerMedia) will air in the third quarter of the game.


There’s no bigger night to gather around the nut bowl than the big game. Over the years, the Planters brand has built a reputation for its showstopping commercials and this year will be no different. We’re excited to give Mr. Peanut an opportunity to show his comedic side to a national audience – prepare to be entertained,” says Rafik Lawendy, head of marketing at Hormel.

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