Recently, shelters around the country have seen a tremendous increase in dog adoptions, as people are craving connection and companionship while social distancing. Now, PEDIGREE brand is launching its first-ever loyalty program – the One True Loyalty Program – which is the latest way the brand is continuing its longstanding mission of ending pet homelessness.
The brand and its charitable organization, PEDIGREE Foundation, have a long-standing mission of ending pet homelessness. With this program, they are continuing that mission by helping to support the transition of shelter dogs into pets with loving forever homes.
When a new pet parent adopts a dog and purchases two bags of PEDIGREE dog food (15 lbs. or more) from now through October 31, the PEDIGREE brand will pay for the adoption fee (up to $200). Interested participants can submit their receipts and proof of adoption at PEDIGREELoyalty.com.
The campaign launches with new amusing creative that depicts how most Loyalty programs require months of purchasing to earn a small reward – like a few airline miles or a free sandwich or coffee – but this first-of-its-kind program provides the immediate loyalty of a furry best friend, while also supporting the transition of shelter dogs into pets with loving forever homes.
The work was created in partnership with creative agency BBDO New York and will run on both social media and out of home. Check it out below:
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“There are so many loyalty programs out there that take months of purchasing to receive a small reward, but when we think of loyalty, our minds go straight to dogs,” said Melodie Bolin, Marketing Director at Mars Petcare.
She adds, “Nothing compares to the loyalty of our four-legged friends and the positivity and love they bring to our homes. The One True Loyalty Program is our way of celebrating that one-of-a-kind companionship with a twist on your typical loyalty program, while also furthering our PEDIGREE brand purpose of supporting pet adoption.”
This program launches on the heels of the PEDIGREE brand’s “Dogs on Zoom” initiative, where the brand partnered with shelters across the country to host virtual adoption events to support safe and socially distanced adoptions.
For more information about the One True Loyalty Program, visit PEDIGREELoyalty.com or follow along on the PEDIGREE brand’s Facebook, Instagram and Twitter channels. For more ways to support pets in need, consider making a donation to PEDIGREE Foundation.
SOURCE: BBDO
